1. Introduction 2.1. Quality and Total Quality Management
The term quality has comparative definitions. According to ISO “the totality characteristics and features of a product or service which bear on its ability to satisfy and exceed the expectation of the customers or satisfy implied needs” (Mangion, 2008). Quality comprises attributes such as compatibility, reliability, usability and maintainability. For any kind of business, satisfying customers through high quality product and services plays an important role in its sustainability.
Total Quality Management (TQM) is an approach seeking to improve the quality of the product and the performance of the organization which can meet or exceed customer expectation. This is obtainable by integrating all quality related functions and processes throughout the organizations. By taking into account all quality measurements, total quality management seeks to improve the quality and performance by involving all members of the organization. Through implementing planned
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