The ad tells us how many grams there are in a bar. It explains what the Quaker bar will
Cited: Quaker. Advertisement. Redbook July. 2014: Print.
The commercial uses the element of ethos to appeal to authority. The commercial does this by using a physically attractive male who immediately demands your attention at the beginning of the commercial by commanding “look at me; now look at your man, now back at me”. This immediately builds up a sense of respect and authority from the speaker, and helps build up the credibility of the commercial.…
Using Newman’s book as his guide and his education from UCLA, Devlin created “This Bar Saves Lives.” It is a nutrition bar sold in several retail stores such as Starbucks, Whole Foods and Target. The proceeds go to the malnourished and undernourished children around the world in the form of food packets. He hopes to be like Newman and his…
The main audience for this advertisement is for people who are hungry looking for food. Or simply just people that like to eat chicken. As people drive by the advertisement they may want to stop at a Chik-fil-A to get some food, since they can see that they serve chicken. Americans who dislike beef are also an audience for this advertisement. By looking at the advertisement people can automatically know that beef is not sold at the restaurant which would make them want to go get food there.…
The commercial targets pre-teen boys and young men by appealing to their wanting more independence and wanting to grow up and be liked by girls. A quote heard in the commercial more than…
This ad seems effective to me because it shows a ton of facts about yogurt and…
Concise description of the advertisement (no more than 2 or 3 sentences; does not include analysis):…
First I will conclude the primary appeal from Jib Fowls’s lists of appeals for this advertisement as the “need to satisfy curiosity.” Jib Fowls recognizes 15 basic appeals in his Article “Mass Advertising As Social Forecast.” This list contains various needs the marketers use to best sell their product. When I looked at the 5 Ascent Gum’s advertisement I was extremely curious what the flavor “wintermint” taste like. This advertisement markets the “need to satisfy curiosity” to it’s future consumers.…
Pop-tarts Pastry Swirls by Kellogg's. What is it? Strawberry, new look? Since when did people start to care how their food looks? It' is going to end up in the toilet, I am sorry for being that open. I think this advertisement I s a counterexample of the usual ads that Bordo describes in her essay. Look at the woman! She's definitely not a model. Honestly, when I took a look at this ad, I got scared. My goodness: horribly wrinkly old lady with blue hair! Well of course there are a lot of older people out in our world, but I guess we are not so used to see them as advertisers. Let's get back to the describing. This is a progress. A couple years ago our magazines or TV's didn't even have people of older age advertising anything. There always were gorgeous models, long lags, pretty faces, muscled bodies, etc. Now we can see anything. I think we all know that women are very carrying people. They care a lot about their children, husbands, friends, and themselves at the last moment. Susan Bordo describes women as those, "who are almost never shown being fed by others." (162). But in this ad, I can tell that lady thinks about herself a lot, she's even getting her hair-cut without a hurry to go home and feed the "others." She's enjoys listening to her hair-stylist talking about the ways she would look better, smiling and most likely thinking about pop-tarts, for which she even can get money-back. Older classic lady has bright blue hair,…
In the magazine Woman’s Day they put an ad that is family oriented. There is a mother and daughter and they are holding a happy meal and looking happy. The daughter has dark hair and it’s in pigtails with a red ponytail. She is wearing a strip shirt with a red trim with blue jeans, with a necklace that’s yellow and red and a couple bracelets that are red. The mother has dark hair, it’s curly. She is wearing a white shirt that has red flowers and a green cardigan with blue jeans and silver earrings. There is a white background with black text that tells you what buying a Happy Meal from McDonalds will do and what it goes to. The ad looks naturally lit, not to bright and not to dark. Underneath the text is two pictures, one of a mother and daughter and the daughter is sick and the other one is of the Ronald McDonald house.…
Those swaying advertisement techniques are the main key into a child’s mind, frequently telling them to buy this product. In the modern society, there are tons of celebrities that are amazing people in front of some children's eyes, giving a chance for advertisers to swoop in and brainwash them. According to the NBC News article, “If star athletes sell junk food -- is your kid more likely to eat it?”, it states that Peyton Manning has earned about $12 million dollars just to advertise companies, like Papa John’s. Kids look up to these celebrities, they are willing to buy whatever the star says is vigorous. These advertisements are mostly connected with topics that children are mostly familiar with, which makes a successful way to advertise their product.…
There is a level of equity being met in the advertisement as it is encouraging better health over all groups and sectors in society and is non-discriminative to all who view it. It is widely accessible as most people have access to a T.V and can view the ad, and the rights of people in Australia are addressed as it educates and encourages ‘All’ people to think about how they ‘measure up’. This strategy of health promotion again has its positives and negatives when improving health of young people. I think that it is the most effective promotional strategy in the campaign when it comes to improving health of young people as they all watch television and will watch the advertisement but only a few would stop on the street to read a poster. The advertisement also features children with the father on the scale at different times and this may appeal to young people and raise awareness to them of possible health issues in the future that may be relevant to…
Henry Parsons Crowell founder Quaker Oats. He was an American businessman and humanitarian. He had numerous accomplishments and impacted the lives of millions of people, but most importantly, he was known as a Christian man who funded many Christian initiatives (Giants for God, 2013). He was one who also had good leadership skills, which helped to make him one of the most successful business moguls of his time. Still today, rice cakes, shakes, know the name Quaker Oats in households around the world; ranging from cereal, snack bars, and cookies and oatmeal, and we owe it all to Mr. Henry Parsons Crowell.…
There is even some need for guidance in this commercial with Mustafa speaking generally to the women, he is indirectly encouraging the male audience to go out and purchase this product so their partner will be attracted to them even more. This is proven by him being the definition of a perfect man, “What’s in your hand? Back at me, I have it; it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds.” (0:17-0:24) He is willing to figuratively sacrifice for the woman with “two tickets to that thing you love”. (0:22) He may not want to go to something that she loves and he…
The message that CIL seems to be attempting to put across is this: “In every adult, there is a child - let that child express itself, give in to temptation, and satisfy his or her desire to sink teeth into a smooth, creamy, delicious chocolate”. This approach appears to be unique to Cadbury’s. CIL’s biggest competitor, Nestle, often stresses the energy giving aspects of chocolate (for example, in advertising for Nestle Charge), or on other attributes of the chocolate - taste in the case of Nestle Crunch, as a light snack in the case of Nestle Bar One. Nestle specifically targets children in the advertising for Milky bar, its white chocolate, again emphasizing its energy giving properties.…
It specializes in the production of a wide array of snacks and they have a diverse portfolio of products that match the different tastes of their target market. Their products differ in taste and it varies…