(Owner)
I. Personal Profile a. Company name: _____________________________________________ b. Name of owner: _____________________________________________ c. Age: _____ d. Gender ( ) Male ( ) Female II. Strengths, Weaknesses, Opportunities and Threats of the Business 1. What do you think are the strengths most valued by your customer? Rank your answer from a scale of 1 to 5 where:
5 – Very Important
4 - Fairly Important
3 - Important
2 – Less Important
1 – Not Important
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Delectable Food
Reasonable Price
Exclusivity of Food Offered
Quality Service
Clean and Soothing Ambience 2. What do customers usually dislike in your Business?
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Bad Tasting Food
Unreasonable Price
Common Food Offered
Poor Service
Unclean and Irritating Ambience
3. What are the opportunities of an international cuisine business?
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