Questionnaire 1. Have you seen the advertisements of Nirapara ? ⃝ Yes ⃝ No
2. How would you rate the advertisements of Nirapara compared with others you have seen ? ⃝ Much better ⃝ Better ⃝ More or less the same ⃝ Worse ⃝ Much worse
3. How frequently do you watch the advertisements of Nirapara ?
⃝ Every day ⃝ Weekly ⃝ Fortnightly
⃝ Monthly ⃝ Never
4. From which media you noticed this advertisement ?
⃝ TV ⃝ Newspaper ⃝ Magazines
⃝ Print boards ⃝ Others 5. How did the advertisement describe the products ?
⃝ Highly effective ⃝ Effective ⃝ Average
⃝ Ineffective ⃝ Highly ineffective
6. Based on the advertisements of Nirapara would you buy it ?
⃝ Surely yes ⃝ Probably yes ⃝ May be
⃝ Probably not ⃝ Surely not
7. The presence of celebrity influence the effectiveness of advertisement ?
⃝ Strongly agree ⃝ Agree ⃝ Neutral
⃝ Disagree ⃝ Strongly disagree
8. The advertisements of Nirapara is informative ?
⃝ strongly agree ⃝ Agree ⃝ Neutral
⃝ Disagree ⃝ Strongly disagree
9. The advertisement of Nirapara is creative ?
⃝ Strongly agree ⃝ Agree ⃝ Neutral
⃝ Disagree ⃝ Strongly disagree
10. TV advertisement is more attractive than printed advertisement ?
⃝ strongly agree ⃝ Agree ⃝ Neutral
⃝ Disagree ⃝ Strongly disagree
11. Ethical value of the advertisement ?
⃝ Highly ethical ⃝ Ethical ⃝ Neutral
⃝ Unethical ⃝ Highly unethical
12. Present advertisements of Nirapara is enough for their promotion