Rasna Marketing Project
The Brand Rasna is owned by Pioma Industries that introduced the concept of soft drink concentrates (SDC) a segment that had been created and nurtured by the company in the Indian beverages market. During the introduction period the company launched it under the brands name, jaffe and it marketed with the help of voltas. Then it changed its name to Rasna in the year 1979. It was the first brand in the country that provided consumers real fruit-like flavor and taste.
* Rasna Pvt. Ltd. is a proudly family owned ISO 9002 & HACCP Certified Company.
* Rasna’s philosophy rests on producing and marketing the best of products and developing long term relations in the market. Rasna Pvt. Ltd. holds steadfastly to its commitment to excellence, a commitment to being one of the largest Soft Drink Concentrate Manufacturing Companies in the world.
* Rasna has, over the last 10 years, successfully spread its wings with it's Exports Division, offering the extremely successful Soft Drink Concentrates, Instant Drink Powders and Ethnic range of products to the global markets.
* Rasna has extended its range to include other products, synergetic to it's basic activities, by introducing a variety of processed food products for the global consumer. Rasna has gained 1st rank in the soft drink beverage category. Rasna has also received the 1st FMCG Award in the soft drink concentrate category.
* Currently Rasna holds close to 93% market share in the soft drink concentrate market in India. As a tribe in action it promises to deliver, with individual performance and economy enhancement, substantial gain in its products for consumers at large to relish at every moment of their lives.
* Rasna has always been a brand that every Indian knows of as standing tall, vis-à-vis quality flavor and enjoyment in the in-house market of soft-drinks. Its backward integration ensures that most of the raw-materials are made by Rasna directly or through
* Rasna Pvt. Ltd. is a proudly family owned ISO 9002 & HACCP Certified Company.
* Rasna’s philosophy rests on producing and marketing the best of products and developing long term relations in the market. Rasna Pvt. Ltd. holds steadfastly to its commitment to excellence, a commitment to being one of the largest Soft Drink Concentrate Manufacturing Companies in the world.
* Rasna has, over the last 10 years, successfully spread its wings with it's Exports Division, offering the extremely successful Soft Drink Concentrates, Instant Drink Powders and Ethnic range of products to the global markets.
* Rasna has extended its range to include other products, synergetic to it's basic activities, by introducing a variety of processed food products for the global consumer. Rasna has gained 1st rank in the soft drink beverage category. Rasna has also received the 1st FMCG Award in the soft drink concentrate category.
* Currently Rasna holds close to 93% market share in the soft drink concentrate market in India. As a tribe in action it promises to deliver, with individual performance and economy enhancement, substantial gain in its products for consumers at large to relish at every moment of their lives.
* Rasna has always been a brand that every Indian knows of as standing tall, vis-à-vis quality flavor and enjoyment in the in-house market of soft-drinks. Its backward integration ensures that most of the raw-materials are made by Rasna directly or through