Summary: The Fleer Chewing Gum Company
2.1 History:
A person called Walter E. Diemer, was an accountant for the Fleer Chewing Gum Company during the year 1928. The company which was located in Philadelphia, was experimenting with new gum recipes. One recipe was found and that recipe was less sticky and can be stretched more easily when compared to the regular chewing gum. This chewing gum became highly successful and was named by the president of Fleer as Dubble Bubble because of its stretchy texture. The original bubble gum was pink because that was the only dye Diemer had on hand at the time and it was his favourite colour. In the modern chewing gum manufacturing process, if natural rubber such as chicle is used, it must pass a number of purity and cleanliness tests. However, …show more content…
He also added extracts of peppermint for better taste. This peppermint-flavoured gum was called Yucatan gum.
• In the year 1880, Frank Fleer and Henry Fleer experimented with chicle from sapodilla tree. Fleer brothers made cubes of the chicle substance and overlaid the cubes with sweet material. They called it as Chiclets.
• In the year 1888, Thomas Adams’ chewing gum, Tutti-Frutti, was the first chewing gum that was sold from a vending machine. This first chewing gum vending machine was located in one of the New York City subway stations.
• In the year 1891, William Wrigley Jr came up with Wrigley Chewing Gum.
• In the year 1892, Mr. Wrigley got the idea of providing two packages of chewing gum with each can of baking powder. This offer was a huge success.
• In the year 1893, the first two brands of Wrigley’s were Vassar and Lotta and Wrigley's Spearmint was launched later that same year.
• Dr Edward Beeman invented gum that was supposed to serve as a “digestive aid” by adding pepsin powder. This kind of gum is still available today.
• In the year 1899, New York druggist Franklin V. Canning invented Dentyne gum. These gums helped to overcome the oral-care …show more content…
Aggressive marketing strategies of manufactures also play an major role for the market’s growth. The chewing gum manufacturers in the country are depending on low pricing strategy, and a large retail and distribution network to ensure that their gum products are offered in shops ranging from big malls to small kirana (local) stores. Manufacturers are also making tactful advertising and marketing strategies to position the products in the minds of the consumers as planned. Launching chewing gums in a variety of flavours is one of the successful strategies of the manufacturers.
Apart from chewing gum market, the RNCOS report also discusses chocolate and sugar confectionery market in detail and facilitates the market forecasting of each segment and their sub-segments. This will make clients understand the current and future outlook of the confectionery market. In addition, the report comprehensively analyzed the growth drivers of Indian confectionery market like increasing young population, rising income, affordability and untapped rural
A person called Walter E. Diemer, was an accountant for the Fleer Chewing Gum Company during the year 1928. The company which was located in Philadelphia, was experimenting with new gum recipes. One recipe was found and that recipe was less sticky and can be stretched more easily when compared to the regular chewing gum. This chewing gum became highly successful and was named by the president of Fleer as Dubble Bubble because of its stretchy texture. The original bubble gum was pink because that was the only dye Diemer had on hand at the time and it was his favourite colour. In the modern chewing gum manufacturing process, if natural rubber such as chicle is used, it must pass a number of purity and cleanliness tests. However, …show more content…
He also added extracts of peppermint for better taste. This peppermint-flavoured gum was called Yucatan gum.
• In the year 1880, Frank Fleer and Henry Fleer experimented with chicle from sapodilla tree. Fleer brothers made cubes of the chicle substance and overlaid the cubes with sweet material. They called it as Chiclets.
• In the year 1888, Thomas Adams’ chewing gum, Tutti-Frutti, was the first chewing gum that was sold from a vending machine. This first chewing gum vending machine was located in one of the New York City subway stations.
• In the year 1891, William Wrigley Jr came up with Wrigley Chewing Gum.
• In the year 1892, Mr. Wrigley got the idea of providing two packages of chewing gum with each can of baking powder. This offer was a huge success.
• In the year 1893, the first two brands of Wrigley’s were Vassar and Lotta and Wrigley's Spearmint was launched later that same year.
• Dr Edward Beeman invented gum that was supposed to serve as a “digestive aid” by adding pepsin powder. This kind of gum is still available today.
• In the year 1899, New York druggist Franklin V. Canning invented Dentyne gum. These gums helped to overcome the oral-care …show more content…
Aggressive marketing strategies of manufactures also play an major role for the market’s growth. The chewing gum manufacturers in the country are depending on low pricing strategy, and a large retail and distribution network to ensure that their gum products are offered in shops ranging from big malls to small kirana (local) stores. Manufacturers are also making tactful advertising and marketing strategies to position the products in the minds of the consumers as planned. Launching chewing gums in a variety of flavours is one of the successful strategies of the manufacturers.
Apart from chewing gum market, the RNCOS report also discusses chocolate and sugar confectionery market in detail and facilitates the market forecasting of each segment and their sub-segments. This will make clients understand the current and future outlook of the confectionery market. In addition, the report comprehensively analyzed the growth drivers of Indian confectionery market like increasing young population, rising income, affordability and untapped rural