rater
Abstract:
This Report is on based on the case study “Emirates’ Ambitions Worry European Rivals”, by Jad Mouawad, where the case is summarized and analyzed. The report highlights on the service of Emirates’ Airline and how its poses threats to its competitors and its strategy which leads to its success as the world largest airline carrier. Moreover the report also applies the concepts of services marketing to this case and explains various factors of Emirates’ with respect to those concepts.
Table of Contents TOC \o "1-3" \h \z \u Introduction to Case: PAGEREF _Toc285501729 \h 3Case Analysis: PAGEREF _Toc285501730 \h 5History of Emirates: PAGEREF _Toc285501731 \h 5The Business Model and Strategy of Emirates’: An Overview: PAGEREF _Toc285501732 \h 6Customer Service at Emirates: PAGEREF _Toc285501733 \h 7Value Creation at Emirates: PAGEREF _Toc285501734 \h 7The Eight Ps of Service Marketing: PAGEREF _Toc285501735 \h 8Defining Services at Emirate’s: PAGEREF _Toc285501736 \h 10The Service Flower: PAGEREF _Toc285501737 \h 12Service Distribution at Emirates’: PAGEREF _Toc285501738 \h 13Costs and Prices at Emirates’: PAGEREF _Toc285501739 \h 15Evaluation of the Services Provided by Emirates: PAGEREF _Toc285501740 \h 15References: PAGEREF _Toc285501741 \h 18Appendix: PAGEREF _Toc285501742 \h 19
Emirate’s Ambitions Worry European Rivals
Introduction to Case:Emirates started in 1980s as a small corporation but with big dream. In the start they reduced their services to Dubai. Emirate’s is a government own company and started off with the capital of $10 million; they started off with two planes both of them were leased from Pakistan international Airlines. It was established after Gulf Air, a regional airline then owned by Bahrain, Qatar, Oman and the United Arab Emirates.
Tim Clark, the president of emirates, says that his airline represents the future of mass air travel. In the time economic downfall when all companies were struggling to sustain themselves, even
This Report is on based on the case study “Emirates’ Ambitions Worry European Rivals”, by Jad Mouawad, where the case is summarized and analyzed. The report highlights on the service of Emirates’ Airline and how its poses threats to its competitors and its strategy which leads to its success as the world largest airline carrier. Moreover the report also applies the concepts of services marketing to this case and explains various factors of Emirates’ with respect to those concepts.
Table of Contents TOC \o "1-3" \h \z \u Introduction to Case: PAGEREF _Toc285501729 \h 3Case Analysis: PAGEREF _Toc285501730 \h 5History of Emirates: PAGEREF _Toc285501731 \h 5The Business Model and Strategy of Emirates’: An Overview: PAGEREF _Toc285501732 \h 6Customer Service at Emirates: PAGEREF _Toc285501733 \h 7Value Creation at Emirates: PAGEREF _Toc285501734 \h 7The Eight Ps of Service Marketing: PAGEREF _Toc285501735 \h 8Defining Services at Emirate’s: PAGEREF _Toc285501736 \h 10The Service Flower: PAGEREF _Toc285501737 \h 12Service Distribution at Emirates’: PAGEREF _Toc285501738 \h 13Costs and Prices at Emirates’: PAGEREF _Toc285501739 \h 15Evaluation of the Services Provided by Emirates: PAGEREF _Toc285501740 \h 15References: PAGEREF _Toc285501741 \h 18Appendix: PAGEREF _Toc285501742 \h 19
Emirate’s Ambitions Worry European Rivals
Introduction to Case:Emirates started in 1980s as a small corporation but with big dream. In the start they reduced their services to Dubai. Emirate’s is a government own company and started off with the capital of $10 million; they started off with two planes both of them were leased from Pakistan international Airlines. It was established after Gulf Air, a regional airline then owned by Bahrain, Qatar, Oman and the United Arab Emirates.
Tim Clark, the president of emirates, says that his airline represents the future of mass air travel. In the time economic downfall when all companies were struggling to sustain themselves, even
References: MOUAWAD, Jad. (2011, February 12). Emirates’ ambitions worry European Rivals. The New York Times, p. BU1. Emirates’ growing reach, from its Dubai hub, is unnerving rivals like Lufthansa and Air France. By JAD MOUAWADPublished: February 12, 2011