Game theory offers the notion of coopetition — cooperative and competitive ways to change the game. The primary insight of game theory is focusing on others -- namely allocentrism. It further states that the game of business is all about value: creating it and capturing it.
Many are the so-called mental traps that must be killed in order that one be set for the game or set to change it. We often think that it’s hard and it’s beyond our competencies to dare change the game, and that we should do just what others do — only in a differently-tailored fashion. We go with the flow and no new routes are shaped to arrive at a better position and standing for us and the other players as well. Just like the Zero-Sum View, we tend to see winning only at the loss of another. Because of these delusions, the scales in our eyes gets even thicker and we finally end up blinded from seeing the bigger picture, the whole game.
To be able to use game theory as a tool in strategizing, I recognized that it cannot be used without sufficient knowledge in economics. Given a particular action, the players that get affected and would react are to be properly determined.