Reasons Why Filipinos Love Koreanovelas
Leader:
Carlo Miguel H. Garcia
Members:
Lester Martin Ferolin
Andro Garcia
Alec Fabros
CHAPTER I
THE PROBLEM AND ITS SETTING
Raymundo said, "Koreanovelas are a perfect complement to our Filipino soaps and viewers find them refreshing." Koreanovelas, unlike the teleseryes are fast paced. Koreanovelas are most likely to last for only 2-3 weeks which makes every episode action packed and unacceptable to miss. This is one of the main reason why Koreanovelas are a hit in the Philippines.
Background of the Study Korean dramas have become popular throughout Asia and have contributed to the general phenomenon of the Korean wave or also Known as Hallyu (Eckersley, 2009). Asianovelas get the attention of the Filipinos since ABS CBN aired Meteor Garden in 2003. A year later, GMA 7 started to air Koreanovelas like Stairway to Heaven and Endless Love which gained the most popular Korean drama that time. On the other hand, ABS CBN aired Lovers in Paris that beat Stairway to Heaven in ratings. On January 18-25, 2005 survey, Lovers in Paris outlasted Stairway to Heaven in ratings. Lovers in Paris got an average of 35.94% in 5 days while Stairway to Heaven got only 22.56%. However, after Lovers in Paris had finished, Stairway to Heaven started to become a major hit in the Philippines by beating its entire counterpart and once reached 50% level. The next year was became the big success for Jewel in the Palace that televised in GMA 7. Its popularity made their leading characters visit Manila last March 22, 2006 to give thanks for all the supporters of this drama. After Jewel in the Palace, GMA 7 aired My Name is Kim Sam Soon that garnered many awards (AGB Nielsen, 2008).
There are two main genres of Korean dramas. The first main genre resembles western soap operas with shorter termination plots. They often include complicated love triangles. These dramas last from 16 to 100 episodes. The second main genre is Korean historical dramas. These are fictionalized dramatizations of
Carlo Miguel H. Garcia
Members:
Lester Martin Ferolin
Andro Garcia
Alec Fabros
CHAPTER I
THE PROBLEM AND ITS SETTING
Raymundo said, "Koreanovelas are a perfect complement to our Filipino soaps and viewers find them refreshing." Koreanovelas, unlike the teleseryes are fast paced. Koreanovelas are most likely to last for only 2-3 weeks which makes every episode action packed and unacceptable to miss. This is one of the main reason why Koreanovelas are a hit in the Philippines.
Background of the Study Korean dramas have become popular throughout Asia and have contributed to the general phenomenon of the Korean wave or also Known as Hallyu (Eckersley, 2009). Asianovelas get the attention of the Filipinos since ABS CBN aired Meteor Garden in 2003. A year later, GMA 7 started to air Koreanovelas like Stairway to Heaven and Endless Love which gained the most popular Korean drama that time. On the other hand, ABS CBN aired Lovers in Paris that beat Stairway to Heaven in ratings. On January 18-25, 2005 survey, Lovers in Paris outlasted Stairway to Heaven in ratings. Lovers in Paris got an average of 35.94% in 5 days while Stairway to Heaven got only 22.56%. However, after Lovers in Paris had finished, Stairway to Heaven started to become a major hit in the Philippines by beating its entire counterpart and once reached 50% level. The next year was became the big success for Jewel in the Palace that televised in GMA 7. Its popularity made their leading characters visit Manila last March 22, 2006 to give thanks for all the supporters of this drama. After Jewel in the Palace, GMA 7 aired My Name is Kim Sam Soon that garnered many awards (AGB Nielsen, 2008).
There are two main genres of Korean dramas. The first main genre resembles western soap operas with shorter termination plots. They often include complicated love triangles. These dramas last from 16 to 100 episodes. The second main genre is Korean historical dramas. These are fictionalized dramatizations of