Rebecca Ann Lind Considerations Of Media Effect Analysis

Rebecca Ann Lind in “Considerations of Media Effects” in Race/Gender/Media: Considering Diversity Across Audiences, Content and Producers discusses the social psychology of stereotypes, cultivation theory, global media influences, and formation of self-image. First off, schemas describe expectations one has about the world. Stereotype, a type of schema, shows how one distinguish knowledge on social groups. The cultivation theory expresses that viewers construct a perception of the world through what they see on television. Television cultivates ideas about marriage, interpersonal relationships, family, and beauty. Likewise, television programs from the United States have the power to globally influence those in different cultures and create an ideological homogenization of the world. Lastly, the levels of television consumption affect individuals and the creations of their self-image.
Lind, Rebecca Ann. “Considerations of Media Effects.” Race, Gender, Media: Considering Diversity across Audiences, Content, and Producers, Pearson Education Incorporation,
Lind claims that television shows have the ability to affect all viewers and their perspectives on self-concepts, but she only includes surveys and interpretation taken from female viewers rather than including both genders. Lind only interviewed “63 girls to learn about their perceptions,” before concluding that television affects both genders. In order to support her conclusion and complete her studies, Lind should also interview males on their perceptions (Lind 25). In the section “Social Psychology of Stereotypes,” she introduces ethnic minorities as people that go through hardships. However, Lind shows bias by focusing three pages on African-Americans with a brief sentence on Latinos and no mentions of other races. Lind needs to balance the text and include more examples from different ethnic minorities to support her