Red Cross Global Analysis

American Red Cross – Global Analysis The American Red Cross is one of the largest charitable organizations in the world. It is a subsidiary of the International Federation of Red Cross (IFRC) and Red Crescent Societies. They rely solely on donations and charitable efforts of volunteers. With more than a century of experience, the American Red Cross works with the Global Red Cross and Red Crescent network to meet the needs of the world’s most vulnerable communities (redcross.org, 2013). Multidomestic strategy is an international strategy where strategic and operating decisions are decentralized to strategic business units in individual countries or regions for the purpose of allowing each unit the opportunity to tailor products to the local market (Hitt, Ireland, & Hoskisson, 2011/2013). A transitional international strategy exists when an organization seeks to achieve both global efficiency and local responsiveness (Hitt, Ireland, & Hoskisson, 2011/2013). According to Hitt, Ireland, and Hoskisson, when deciding what strategy characteristics best fit an organizations various options can be followed. On and international level the Red Cross’s international strategies encompass characteristics of both the multidomestic and transitional strategy. This is evident in the 2020 strategy of the IFRC (International Federation of the Red Cross). Strategy 2020 is an extension of Strategy 2010 and is based on the provisions of the Constitution of the IFRC and the policies established by its General Assembly. Strategy 2020 is the blueprint of the international strategic plans of the IFRC and their subsidiaries. The Red Cross, Red Crescent and Red Crystal are universally recognized, trusted and legally protected symbols and subsidiaries of IFRC. They are organized through their National Red Cross or Red Crescent Societies. All the National Societies of the IFRC come together globally in the International Federation of Red Cross and Red Crescent Societies (IFRC) to