Red Lobster Case Study

Customers Wants and Needs The Red Lobster average customer needs and wants are primarily satisfied by Red Lobsters promising fresh innovative dishes as well as an outstanding affordable service that will keep you returning.
Satisfaction
Red Lobster intends for each customer to leave satisfied with an all around great quality service, management, and of course our delicious appetizers and main dishes. Red Lobster gave many people their first taste of lobster, snow crab and jumbo shrimp. They delight their guests with undeniably craveable Cheddar Bay Biscuits, their wild-caught seafood with their delicious fresh Maine lobster prepared by their Certified Grill Masters on their signature wood-fire grills. Red Lobster over time has broadened
and introduces new ideas and innovative dishes at a limited time offer or weekly specials, in order to increase customer appeal and business production. Therefore monitored on its proposed features on a regular basis in order to keep customer appeal strong through current features offered. If a offer doesn’t meet its sales quota for that limited time offer the feature could be disposed or carried on, depending on customer appeal and numbers.
Where can you find us
Red Lobster is a worldwide brand that is easily accessible in multiple Locations around the world. Red Lobster is an indoor restaurant that creates a fisherman's mood with delicious tasting food.
Branding
One of Red Lobsters latest brand endorsement was when singer Beyonce Knowles endorsed Red Lobster in a song. Red Lobster had to do was give the Internet what they wanted: an authentic, witty response that shows that its marketing team understands its audience and pop culture.
Differentiated versus competitors Red Lobsters competitors have valuable endorsements and advertising schemes towards their brand, but what Red Lobster did different was the integration of their brand on a wide scale promotion through the music industry.
Cost to Provide, but Sold Sufficiently
Red Lobster and its featured promotions are costly is a variety of ways: market price of seafood, low seafood consumption ect...) Red Lobsters products can still be sold sufficiently and effectively by offering deals that surpasses boundaries of other menu items or market price upgrade.

Place Red Lobster Locations Retail Items Red Lobster offers food straight from their kitchens to yours, it's their secret Red Lobster Cheddar Bay Biscuit recipe! Just add water, cheddar and butter to create the same Cheddar Bay Biscuits we serve in their restaurants. This also includes there famous light blend of 7 seasonings to perfectly compliment the flavor of your seafood of choice. Apply before grilling, mix with marinades and add to baked seafood dishes. These items are offered in local shopping centers, online sites and local Red Lobster establishments.
Distribution Channels
Red Lobster Has Partnered with world wide shopping center in the distribution of Red Lobsters famous Cheddar Bay Biscuit as well as other items. Online delivery distribution is also a new factor growing in size. Competitors Differentiation
One thing Red Lobster has noticed is that some of the locations their competitors have tend to be located in locally established areas such as shopping centers, malls, ect... Price Value
Red Lobster believes compared to their other seafood competitors, that their dishes are much more affordable and offer a enjoyable outstanding service in their establishment. Red Lobster insures a good meals worth. Customer Price Sensitivity
Red Lobster's customer price sensitivity varies, among our target market we successfully retain a steady price interest during specified times in consumers spending behavior. Gaining Market Share
Red Lobster has successfully branded their product to where their price variation makes no difference.
But in order to gain in profits to offer new material and promotions a price juggle could help benefit Red Lobster in the future years.
Red Lobster will stay relevant through innovation to gain market share by spotting new trends ahead of competitors. Also think about how new technology might change your industry.
Discounts
Red Lobster offers the Fresh Catch Club that has Delicious deals, fresh news and insider invites.
Competitor Price Comparison
Red Lobster has established that being in the seafood industry is a little pricey. Red Lobster has partnered with local fisheries as well as their own. The limited amount of seafood regulated, varies the intake in established restaurants in seafood industry or offers what the market price is to equal out the cost. Promotion Our Message
In recent days Red Lobster has broadened their target market to keep up to date with today's diversity in trends. Red Lobster recently has promoted mainstream, as well as with the music industry, with the latest downfall of Red Lobster, the time they’ve had to introduce a new concept and menu has been an act now factor, ever since the new owners GGC took
over.
Source of Advertisements
Each type of Ad varies depending on the type of promotion and the location of establishment. Promotion Time
Red Lobster uses what some marketers call "360 Degree Positioning" this is when a business uses every available method of marketing you have, all at the same time. That translates to print, Web, social media, blast emails, cold calling, networking at events. Competitor Promotion Compare/Contrast
Most of Red Lobster competitors also have a strong brand recognition so they promote more in their surrounding area with special deals and offers through TV ads and radio specials. For instance places like Cheesecake Factory they have little to no ads. Their brand is ran by customer loyalty and their structured mass appeal to consumers. Red Lobster and their competitors compare in multiple ways but Red Lobster tends to force a more modern outlook on business as well as keeping up to date with customer appeal through ads and other promotions.