Preview

Reflection Of Brand Nissan (My Views)

Good Essays
Open Document
Open Document
1498 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Reflection Of Brand Nissan (My Views)
Individual reflection report About Nissan (My Views)

As we know that Nissan was the second largest Automobile Company in Japan and was successfully competing in the automobile Industry through decades, but in year 1999 they reached at a critical position with severe losses a debt. Brand Nissan was losing its value and and badly required a turnover to survive the company. So to overcome the situation Nissan got an opportunity to get in an alliance with Renault, which turn Mr. Carlos Ghosn in picture as the first foreigner CEO in Nissan history. From this prospective I learnt that if there is a challenge with lots of difficulties we should always take it as an opportunity and what the same did by Mr. Ghosn by taking the challenge to overcome
…show more content…
He came in the country without knowing much about it, which made him approach his new environment with an open mind. Ghosn learn about the culture by listening the employees so that he would not appear pre-judicial towards the culture. He was well aware of the danger of imposing western culture on the employees. So he started communicating personally with the different levels of the organization, which made the employees feeling heard and respected. This style of management with attention to the opinions and the voices of the employees was something the Nissan employees never had experienced in past. This was very new to their bureaucratic organizational structure with the little communication between the layers. Ghosn‘s three management principles, which create focus on new elements in Nissan. As the need of the urgent change and gained respect between the western and the Japanese …show more content…
Successful Execution.
It was the success story of implementation of the process but the question was whether this would have been a success also at an earlier stage. An argument that supports the fact that Mr. Ghosn might have succeeded earlier is the importance of efficient decision making for Nissan as a global competitor. Ghosn strategy execution becoming more professional in a challenging and highly shifting global market. The timing of the new strategy implementation could not have been better. The Asian crisis and the government of Japan not bailing out a major Japanese institution, the Nissan organizational resistance to change got a real eye opener.
I clear here that the restructuring improved the communication and transparency. It is therefore obvious that these initiatives could create foundation for resistance to change.

You May Also Find These Documents Helpful

  • Powerful Essays

    A final strategy analysis is provided with an overview of results and how the strategic…

    • 10158 Words
    • 41 Pages
    Powerful Essays
  • Good Essays

    Admn 417 Assignment 1

    • 1008 Words
    • 5 Pages

    This case addresses Sharp's concern regarding their business model going into the future, as they are quickly losing momentum after being a world leader in their industry for the previous decades. An integral part of the re-evaluation deals with whether or not Sharp should expand its business into other countries. The decision maker in this case Mikio Katayama, President of Sharp Corporation. An engineering graduate, he was an unusual success with the company by being able to clearly communicate his visionary ways, and also being the youngest to lead the company (Lehmberg, 2011).…

    • 1008 Words
    • 5 Pages
    Good Essays
  • Best Essays

    BUS 357 Research Paper

    • 2491 Words
    • 10 Pages

    The purpose of this paper is to discuss the Toyota Motor Corporation from a global and international business standpoint so that the reader may understand why the company has become one of the largest automobile producing countries in the world. Toyota is an auto making company that has been around since the 1940s and has gradually made its way towards the top to become one of the largest industries in the world. The company has goals that they continually work to achieve, and also strong management practices that keep them slightly ahead of their competition. The leadership that Toyota pursues has a positive affect on where the company stands globally. The company also uses e-commerce, which has greatly benefitted the company in several ways. It has allowed the business to grow, as well as save them money and work more efficiently. Their organizational structure consists of teamwork between employees and the company stands behind having satisfied employees. After all, the most important philosophy that the company possesses states that the customer is the priority and the key to success is in its people.…

    • 2491 Words
    • 10 Pages
    Best Essays
  • Best Essays

    Gm Bailout

    • 4925 Words
    • 20 Pages

    Founded in 1908, General Motors has been one of the largest corporation and the second largest automaker in the world coming after Toyota. For 77 consecutive years from 1931 to 1908, GM has been a leading automaker and marketer as ranked by the total number of units sold yearly. General motors have also been a leading employer not only in the United States but also in other parts of the world where it operates. However, the company has been seriously affected by the current economic crisis. The Detroit Three, led by General Motors have been a backbone of the United States economy and there eminent collapse in the current economy crisis is likely to have negative impacts on the United State’s economy. However, the problem at GM and in the general United States automotive industry cannot be attributed to the current economic crisis alone. Their problems can be traced to the oil crisis of the 1970s where the government came up with new rules aimed at reducing the rate of fuel consumption. Consequently, General Motors and other American auto makers continued with their fuel guzzling SUVs especially in the 1990s leading to stiff competition from foreign automakers especially Japanese cars which were considered fuel efficient and friendly to the environment. Therefore the problems facing GM do not attribute to economic crisis alone but also due to other issues related to organization culture. The company has also negotiated payment package with the union which has continued to drain its resources despite its declining revenues. General Motors has consequently lain off million of workers and closed down some of it plants in a bid to reduce the cost of operation. The company has also sought government bailout package which will prevent the company from collapsing. However, the problems faced by GM may not e easily solved by the government bailout package. The company needs to restructure its operation to reflect the…

    • 4925 Words
    • 20 Pages
    Best Essays
  • Satisfactory Essays

    4. Prime Minister Obuchi’s comments send a clear signal that Japanese politicians will resist any restructuring of Nissan’s operations that lead to significant losses of domestic jobs. How important is this political threat to Ghosn’s plans? What advice would you give to Ghosn to overcome or address Obuchi’s concerns?…

    • 267 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Although this company has been holding a recommendable reputation in motor vehicle industry, there are numerous challenges and opportunities that this company has been facing in the global market. General motors therefore has many subjects to handle in a global market, some being an advantage to the company while others challenge the company viability in the global platform. Some of these issues are globalization, finance, management, political business interference, competition and Social challenges. These subjects affect the company directly and indirectly hence being reflected in the company performance at the end of every financial year.…

    • 1800 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Honda Effect Reference

    • 324 Words
    • 2 Pages

    "The Japanese don’t use the term “strategy” to describe a crisp business definition or competitive master plan. They think more in terms of “strategic accommodation,” or “adaptive persistence,” underscoring their belief that corporate direction evolves from an incremental adjustment to unfolding events. Rarely, in their view, does one leader (or a strategic planning group) produce a bold strategy that guides a firm unerringly. Far more frequently, the input is from below. It is this ability of an organisation to move information and ideas from the bottom to the top and back again in continuous dialogue that the Japanese value above all things. As this dialogue is pursued, what in hindsight may be “strategy” evolves. In sum, “strategy” is defined as “all the things necessary for the successful functioning of organisation as an adaptive mechanism.".......Richard T. Pascale (1984). “Perspectives on Strategy: The Real Story Behind Honda’s Success," California Management Review…

    • 324 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    1.) Cultural differences have a great effect on how Renault-Nissan operates in South Africa. South Africa is known for its ethnic and cultural diversity. Therefore, in my opinion they would need managers that know the country and how its people do business. Though some of South Africa is a lot like Western Europe, there are eight different languages spoke in South Africa, so having a person from Rosslyn managing the plant would be beneficial. South Africa has been referred to as the “rainbow” nation, I believe that in order for Renault-Nissan to be successful they will have to do their homework and find a person that knows the country’s customs and traditions to lead them into an emerging market in South Africa.…

    • 330 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Case 1

    • 952 Words
    • 4 Pages

    In an ever changing world, where a business can appear one day and are gone the next, General Motors has adopted a strategy to avoid this catastrophe. Knowing if they wanted to stay in the game, they would have to make a few sacrifices and changes for the better future of the company.…

    • 952 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nissan Case Analysis

    • 1398 Words
    • 4 Pages

    In 1999, when Ghosn took over as COO, the company, the previous year’s sales were around 550000 which was one of the lowest figures in 15 years. The company was in its worst phase in terms of profitability (based on Exhibit 3). He devised a revival plan based on an all round improvement in relation to the brand (renewing Nissan’s brand identity) and on delivering consistently at every customer touch-point (Purchase, Pre-purchase, Post-purchase). Nissan at that point of time was positioned as the third-choice Japanese brand behind Toyota and Honda. The successful launches of Nissan Maxima, Altima, and Xterra proved that their overall strategy at that point of time was working as planned, if not better.…

    • 1398 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Chevy Volt Case Study

    • 678 Words
    • 3 Pages

    1. The Chevy Volt case tells me the nature of the strategic decision making at a large complex organization like GM can be difficult and challenging due to having to convince other managers to agree with the ideas for new strategies. In the case it states that the two persons, GM’s vice chairman and the head of RD&D had already proposed to make the Volt in 2003 but were turned down by the other managers. However, in 2007 with the changes in the external environment the other managers agreed to back the project for the Chevy Volt.…

    • 678 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    In 1999 Carlos Ghosn was elected as the Chief Operating Officer (COO) of Nissan, which had recently formed an alliance with Renault, another large global motor company (Yoshino and Egawa, 2003). It was evident that the organization was experiencing financial, strategic and operational difficulties attributed to a lack of profit orientation, cross-functional coordination and cooperation, customer focus, a sense of urgency, a shared vision and strategy. Ghosn and his team later proposed and implemented the Nissan Renewal Plan (NRP) aimed at a wholistic transformation of the organization, focussed primarily on implementing necessary improvements whilst maintaining the corporate identity of the organisation.…

    • 3802 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Nissan’s position as a profitable and viable global automaker was in complete default by 1999. The once-strong company had lost money for six of seven consecutive years, beginning in 1992. Its global market share was in decline and the company was losing, on average, US$1,000 per vehicle sold in the United States. Carlos Ghosn knew that regeneration of the company product was imperative, but the product alone would not save the company. Thus, Louis Schweitzer, CEO of Renault, asked Carlos Ghosn to lead turnaround at Nissan. The two companies had agree to a major alliance in which Renault will cover the Nissan’s debt in return for 36.6% equity stake in the Japanese company. The merge would be the world’s fourth largest carmaker. The alliances deal made sense for both sides: Nissan‘s strength in North America filled an important gap for Renault, while Renault’s cash reduced Nissan’s mountain of debt. The capabilities of the two companies were also complementary: Renault was known for innovative design and Nissan for the quality of its engineering. Carlos Ghosn failed merge the company with Volvo before where they have some controversial decision about European plant closures, difficult for a French company with a tradition of state control.…

    • 2483 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    1. What does the Chevy Volt case tell you about the nature of strategic decision-making at a large complex organization like GM?…

    • 987 Words
    • 3 Pages
    Better Essays
  • Powerful Essays

    principles of managment

    • 2263 Words
    • 10 Pages

    Management also contains some fundamental principles which can be applied universally like the Principle of Unity of Command i.e. one man, one boss. This principle is applicable to all type of organization –…

    • 2263 Words
    • 10 Pages
    Powerful Essays