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Report on Customer Satisfaciton of Bank

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Report on Customer Satisfaciton of Bank
1.0 INTRODUCTION . In general sense we mean “Bank” as a financial institution that deals with money. There are different types of banks like Central bank, Commercial bank, Savings bank, Investment bank, Merchant bank, Co-operative bank etc. But when we use the term bank it generally means ‘commercial bank’ that collects the deposit from surplus unit of the society and then lends the deposits to the deficit units.

Now-a day’s banking sector is modernizing and expanding its hand in different financial events every day. At the same time the banking process is becoming faster, easier and is becoming wider. In order to survive in the competitive field of the banking sector all organizations are looking for better service opportunities to provide their fellow clients. So it has become essential for every person to have some idea on the bank and banking procedure.

Commercial Banks have been proven as the part and parcel of the modern economy these days. My term paper is mainly related to the different kind of services of commercial banking system and evaluates the satisfaction level of their customer. The total systematic environment of their operations is mainly for benefiting customers and it also creates a potential impact on the growth of the economics which helps to accelerate the flow of financial activities. Commercial bank and its regulation are needed to protect customers who supply funds to the banking system. By preventing bank runs that might occur if customers became concerned about the safety of their deposits, a safer banking environment. The banking system that has been discussed is to enhance the safety of banking system by overseeing individual banks. We clearly know that the service system of the commercial bank and fluctuations of economic cycle are related simultaneously. One of the most important points is the going concern policy as they can



Bibliography: | Ahmed, M and Khondaker, M, 2003, “Customer Satisfaction in Nationalized Commercial Banks: A Study on depositors”, The Journal of Business Studies, Volume 1, November 1,2003, School of Business, Bangladesh Open University Andaleeb, S. S., Siddiqui, N., and Khandakar, S. (2007) “Patient satisfaction with health services in Bangladesh”, Health Policy and Planning, 22:263-273 Bangladesh Bank, annual report, 2009-10 Berry, L, Parasuraman, A. and Zeithaml, V. (1990) “Five Imperatives for improving SQ”, Sloan Management Review, Vol. 29, summer, pp. 29-38 Cronin, J Cronin, J. and Taylor, S. (1994) “SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of SQ”, Journal of Marketing, Vol. 58, January, 125-131. Gronroos, C. (1984) “A SQ model and its marketing implications”, European Journal of Marketing, Vol. 18, pp. 36-44 Kim, S., and Kleiner, B.H Le Blanc, G. and Nguyen, N. (1988) “Customers‟ Perceptions of service quality in Financial Institutions”, Interna-tional Journal of Bank Marketing, 6(4), 7-18 Nyer, P

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