Republican National Convention Address 2004
There are many ways of writing and performing a speech. But no matter how it is chosen to be done, is it always about winning the respect of the ones who are listening. Now, that is not an easy job, and it takes a lot practice to create the perfect speech.
In this analysis I am going to focus on Arnold Schwarzenegger’s speech as governor of Californian, at the Republican National Convention. This year Arnold Schwarzenegger was speaking for George W. Bush to win.
He begins his speech with a joke, concerning his actor career, where he compares standing in front of a big cheering crowd to winning an Oscar. “This is like winning an Oscar. As if I would know!” Humor appeals to everyone, so it is a smart way of opening a speech, if you want to get people’s attention. Besides using humor as an opener he uses a simile, by saying “This is like (…)” and then comparing it to something else.
The fact that he opens his speech by joking makes the receiver feel that he or she is on the same level as Schwarzenegger, because by joking the formality level gets quite low. You can also tell that by looking at the colloquial phrases he often uses in his speech such as: “You know, (…)” and “Anyway, (…)” This everyday-language keeps the formality down, which makes him seem equal with his audience.
In the first part of the speech, he speaks about himself, about how he got to America, and about what America has done for him as an immigrant. He tells the audience about the generosity of America, and about how he achieved the American dream. He creates a strong patriotic feeling, and there is no doubt that the dominating rhetorical appeal is pathos. “I remember I arrived here with empty pockets, but full of dreams (…)” He clearly appeals to pathos; telling about him as a poor foreign boy, reaching out for the American dream. Also, in this part of the text, he builds up ethos for George W. Bush.