Interpreting Reputational Risk
Reputational risk is the risk arising from negative perception on the part of customers, counterparties, shareholders, investors, debt-holders, market analysts, other relevant parties or regulators that can adversely affect a bank’s ability to maintain existing, or establish new, business relationships and continued access to sources of funding.
Reputational Risk Management at NDB
NDB Bank has developed a reputation for innovative banking products and services that meet the real needs of its customers. These products and services are backed by efficient electronic processing and multiple delivery channels, operated by teams of highly experienced banking professionals, ATMs, state of the art Internet Banking service and Phone Banking by Touch. Reputation risk assumes special importance in NDB because asymmetric information, the qualitative-asset-transformation made by banks, and the supply of payment and risk management services create a general risk.
Measurement of Reputational risk at NDB
In NDB, it is a defined risk, reputational risk is often difficult to identify and quantify. Assessing reputational risk is not an objective process, but rather it is a subjective assessment that could reflect a number of different factors. Reputation is and could be perceived as an intangible asset in NDB, synonymous with goodwill, but it is more difficult to measure and quantify. Consistently strong earnings, a trustworthy board of directors and senior management, loyal and content branch employees, and a strong customer base are just a few examples of positive factors that contribute to a National Development bank's good reputation.
Mitigating and Managing Reputational Risk at NDB
Preserving a strong reputation revolves around effectively communicating and building solid relationships. Communication between a NDB and its stakeholders can be the foundation for a strong reputation. Timely and accurate