Research International Business
Part 1. Identify International business opportunities and business skills
Task 1
A. The product or service you chose. Give reasons why you believe it is a suitable for export.
The product chose is Guarará Antarctica made in Brazil and will be export to Australia.
Guaraná Antarctica is a guaraná-flavoured soft drink, originating in Brazil and manufactured and distributed by Anheuser-Busch InBev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista, now part of Anheuser-Busch InBev. The drink is produced only in three countries (Portugal, Brazil, and Japan). It is the second best-selling soft drink brand in Brazil, behind only Coca-Cola, an absolute leader in its segment. Currently, it is one of the 15 best-selling soft drink brands in the world.
It is the most popular guaraná-flavoured soft drink in Brazil, where it is also available as the low calorie version Guaraná Antarctica Zero. Another brand of guaraná-flavoured drinks is Kuat!, which is produced by The Coca-Cola Company and in Brazil is sold through Burger King restaurants and some supermarkets.
Guaraná Antarctica is also available in Portugal, Spain, Honduras, Haiti, Paraguay, Denmark, France, Luxembourg, Netherlands(Only cans), Belgium, Israel, Italy, Switzerland, Finland, Canada, United Kingdom (recently in some Tesco stores and all Waitrose stores), parts of Japan, the United States, Austria (at SPAR supermarkets) and as 1.5 litre bottles in special food stores in Germany.
Guaraná Antarctica is the official sponsor of the Brazilian national football team. One of its 2006 commercials featured Argentine football player Diego Maradona finding himself wearing the yellow jersey of the Brazilian team and singing the Brazilian national anthem before waking up and proclaiming it was a nightmare, because he had drunk too much Guaraná the day before. This caused considerable controversy in Argentina.
Another controversial commercial from Guaraná Antarctica was a TV spot showing
Task 1
A. The product or service you chose. Give reasons why you believe it is a suitable for export.
The product chose is Guarará Antarctica made in Brazil and will be export to Australia.
Guaraná Antarctica is a guaraná-flavoured soft drink, originating in Brazil and manufactured and distributed by Anheuser-Busch InBev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista, now part of Anheuser-Busch InBev. The drink is produced only in three countries (Portugal, Brazil, and Japan). It is the second best-selling soft drink brand in Brazil, behind only Coca-Cola, an absolute leader in its segment. Currently, it is one of the 15 best-selling soft drink brands in the world.
It is the most popular guaraná-flavoured soft drink in Brazil, where it is also available as the low calorie version Guaraná Antarctica Zero. Another brand of guaraná-flavoured drinks is Kuat!, which is produced by The Coca-Cola Company and in Brazil is sold through Burger King restaurants and some supermarkets.
Guaraná Antarctica is also available in Portugal, Spain, Honduras, Haiti, Paraguay, Denmark, France, Luxembourg, Netherlands(Only cans), Belgium, Israel, Italy, Switzerland, Finland, Canada, United Kingdom (recently in some Tesco stores and all Waitrose stores), parts of Japan, the United States, Austria (at SPAR supermarkets) and as 1.5 litre bottles in special food stores in Germany.
Guaraná Antarctica is the official sponsor of the Brazilian national football team. One of its 2006 commercials featured Argentine football player Diego Maradona finding himself wearing the yellow jersey of the Brazilian team and singing the Brazilian national anthem before waking up and proclaiming it was a nightmare, because he had drunk too much Guaraná the day before. This caused considerable controversy in Argentina.
Another controversial commercial from Guaraná Antarctica was a TV spot showing