Research Paper
SOCIAL COMMERCE INTRODUCTION:
A Part of electronic commerce that includes utilizing social media, online media that supports social interaction and client commitments, to help in the online buying and selling of products and services. It upgrades the online purchase experience. Furthermore helps organizations make their brand an experience by captivating clients with your brand, giving your customers motivation to return to your website, bringing customers motivation to discuss about your brand on your website, providing all the necessary information on your website for your customers to research, compare, make a decision and buy from you not your rival. Facebook and twitter are examples of online social media networking in social commerce (zhong, 2012). Hence organizations whether small or large enterprises benefit from social commerce. This paper we would discuss the advantages of using social commerce in organizations. STATEMENT OF PROBLEM:
The fast spread of social commerce has created excellent opportunities for commercial effectiveness and client decision. Utilization of worldwide Internet machine system for social commerce activities provides some benefits to the consumers on their daily life (Saundage, 2011). Not every business can engage to every accessible social media service to back up each business action. Business need to access the most appropriate social commerce strategies. Social commerce also builds the danger of
individuals falling prey to online tricks that may appear fraud. It also brings negative remarks from the workers about the organization. Despite all the proficiency and adequacy starting from the utilization of social commerce, privacy still remains a significant issue among the numerous setbacks.
PURPOSE OF THE STUDY:
The principle motivation behind social commerce is it
A Part of electronic commerce that includes utilizing social media, online media that supports social interaction and client commitments, to help in the online buying and selling of products and services. It upgrades the online purchase experience. Furthermore helps organizations make their brand an experience by captivating clients with your brand, giving your customers motivation to return to your website, bringing customers motivation to discuss about your brand on your website, providing all the necessary information on your website for your customers to research, compare, make a decision and buy from you not your rival. Facebook and twitter are examples of online social media networking in social commerce (zhong, 2012). Hence organizations whether small or large enterprises benefit from social commerce. This paper we would discuss the advantages of using social commerce in organizations. STATEMENT OF PROBLEM:
The fast spread of social commerce has created excellent opportunities for commercial effectiveness and client decision. Utilization of worldwide Internet machine system for social commerce activities provides some benefits to the consumers on their daily life (Saundage, 2011). Not every business can engage to every accessible social media service to back up each business action. Business need to access the most appropriate social commerce strategies. Social commerce also builds the danger of
individuals falling prey to online tricks that may appear fraud. It also brings negative remarks from the workers about the organization. Despite all the proficiency and adequacy starting from the utilization of social commerce, privacy still remains a significant issue among the numerous setbacks.
PURPOSE OF THE STUDY:
The principle motivation behind social commerce is it
References: Nardal, S. and A. Sahin, 2011. Ethical issues in ecommerce on the basis of online retailing. J. Soc. Sci., 7: 190198. Saundage, Dilal and Lee, Chia Yao, "Social Commerce Activities – a taxonomy" (2011). ACIS 2011 Proceedings. Zhong, Yao, "Social Commerce: A New Electronic Commerce" (2012). Eleventh Wuhan International Conference on eBusiness.