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Research Proposal
Introduction
To understand Total Quality Management (TQM) movement fully, the philosophical concepts of the masters who have shaped the evolution of TQM in management discipline must be looked into. TQM stands on tools and techniques which are considered as quality philosophies by quality Guru’s in different times and situation. There are many individuals have made substantial contribution to the theory and practices of quality management but the ‘Mahagurus’ of quality evolution in the world are:
1. Edwards Deming
2. Joseph M. Juran
3. Philip Crosby.
Edwards Deming’s 14 Points
Edwards Deming is a statistician who went to Japan to help with the census after World War II. Deming also taught statistical process control to leaders of prominent Japanese businesses. His message was this: By improving quality, companies will decrease expenses as well as increase productivity and market share. Below is the main contribution of Edward Deming:
1. 14 points for quality management
2. 7 deadly sins and diseases
3. The theory of variance
4. PDCA cycle.

This essay focus on the Deming’s 14 points which introduced by Edward Deming that have essence on management philosophy which emphasizes the role of top management in overseeing all other quality implementations in the company. The 14 points for quality management are as follows:
1) Creating a Constancy of Purpose – Organizations must have established and focused goals to satisfy the customer. Business decisions should be based on the long-term focus of the organization instead of short-term performance measures.
2) Adopting the New Philosophy – Becoming a quality-driven organization requires everyone, starting with top management, to fully embrace a new way of thinking that involves seeking the greater good for everyone involved and implementing continuous improvement.
3) Ceasing Dependence on Mass Inspection – Quality should be designed into products and processes. Inspection adds nothing to the value of a



References: The W. Edwards Deming Institute, 2013. The W. Edwards Deming Institute. [ONLINE] Available at: https://www.deming.org/. [Accessed 20th September 2013]. SkyMark Corporation, 2013. Dr. W. Edwards Deming. [ONLINE] Available at: http://www.skymark.com/resources/leaders/deming.asp. [Accessed 23rd September 2013]. CBS Interactive, 2013. Use these Fourteen Points to improve the quality of your data. [ONLINE] Available at: http://www.techrepublic.com/article/use-these-fourteen-points-to-improve-the-quality-of-your-data/. [Accessed 25th September 2013]. Delavigne, Kenneth T., J. Daniel Robertson. (1994) Deming’s Profound Changes, Englewood Cliffs, NJ: PTR Prentice Hall. Hartman, Melissa G. (2002) Fundamental Concepts of Quality Improvement, Milwaukee: ASQ Quality Press. Rosander, A.C. (1991) Deming’s 14 Points Applied to Services, Milwaukee: ASQC Quality Press.

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