Revenue and market share are closely linked to how successful an organization manage its new product development process. An early launching and better management of quality could bring significant value to organization and customers. Defining, understanding and fulfilling customer requirements are key elements to ensuring a successful product. Six Sigma as a business improvement methodology (DMAIC – Define, Measure, Analyse, Improve, Control) has the objectives to deliver high performance, reliability and value to the end customer. It has wide popularity as an important element of many Total Quality Management (TQM) initiatives. Six Sigma is a registered service mark and trademark of Motorola, Inc. which has reported over US$17 billion in savings from Six Sigma as of 2006. Other companies benefited from Six Sigma methodologies adoption include Honeywell International (previously known as Allied Signal), Raytheon, General Electric and Samsung.
Recent Six Sigma trends lie in the advancement of the methodology with integrating to inventive problem solving and product design in new product development. Design for Six Sigma (DFSS) is an emerging discipline related to Six Sigma quality processes. It provides a proactive, systematic and stepwise method to build critical customer requirements (some terms it as Critical to Quality, CTQ or Critical Parameter Management, CPM) into all related aspects of the product development process that can be Define, Measure, Analyse, Design, Optimise and Verify (DMADOV). Some also define the process as DCCDI - Define, Customer, Concept, Design, Implementation; IDOV - Identify, Design, Optimise, Validate; DMEDI - Define, Measure, Explore, Develop, Implement. All these methodologies basically have the same contents but with different stepwise approach. Various tools such as FMEA, Cause and Effect diagrams, Quality Function Deployment, Design