retail
Store History
The Focus Hypermarket is a company under the umbrella brand of Garden Fresh, which has established supermarkets in various countries in the Middle East including Dubai, Kuwait etc as well as three cities in Kerala-Cochin, Trivandrum and Calicut.
The Focus Hypermarket in Calicut was started in 2008, and the vision of the store was to help the “family live a healthy, easy and comfortable life”, according to the manager of the Calicut store. The image of the store was gathered from a number of consumer interviews that we conducted in and around the store. Most consumers felt that it was a very family friendly locality and the outlet itself was planned in a manner that made it convenient for families. It was also reputed to be easy-to-access, affordable in terms of prices, and a store where pretty much all the family requirements are available.
Site Location
As we can see from the Google earth snapshot, the location of the site is right in the heart of the city. It lies at the intersection of Mavoor Road and Rajaji Road, two of the most important roads in Calicut city. Also, the building in which it is located is the Focus Mall, which is one of the two biggest malls in the city. The presence of a number of other retail outlets can be both an advantage and a disadvantage to the Focus Hypermarket, but we believe that because it’s the only one of its kind (hypermarket) inside the mall, it is an advantage to be in the presence of other retailers and restaurants because the footfalls will increase. The income levels of people in the vicinity too are probably the highest of all areas of the city, which aids the visits of people to Focus mall and hence Focus hypermarket.
Format
The various product categories are spread across single storey in a grid fashion – starting with baby care, stationary, gifts, travel items in the beginning and as we proceed right we have first non-foods fmcg products like hair care, body care, detergents, etc and
The Focus Hypermarket is a company under the umbrella brand of Garden Fresh, which has established supermarkets in various countries in the Middle East including Dubai, Kuwait etc as well as three cities in Kerala-Cochin, Trivandrum and Calicut.
The Focus Hypermarket in Calicut was started in 2008, and the vision of the store was to help the “family live a healthy, easy and comfortable life”, according to the manager of the Calicut store. The image of the store was gathered from a number of consumer interviews that we conducted in and around the store. Most consumers felt that it was a very family friendly locality and the outlet itself was planned in a manner that made it convenient for families. It was also reputed to be easy-to-access, affordable in terms of prices, and a store where pretty much all the family requirements are available.
Site Location
As we can see from the Google earth snapshot, the location of the site is right in the heart of the city. It lies at the intersection of Mavoor Road and Rajaji Road, two of the most important roads in Calicut city. Also, the building in which it is located is the Focus Mall, which is one of the two biggest malls in the city. The presence of a number of other retail outlets can be both an advantage and a disadvantage to the Focus Hypermarket, but we believe that because it’s the only one of its kind (hypermarket) inside the mall, it is an advantage to be in the presence of other retailers and restaurants because the footfalls will increase. The income levels of people in the vicinity too are probably the highest of all areas of the city, which aids the visits of people to Focus mall and hence Focus hypermarket.
Format
The various product categories are spread across single storey in a grid fashion – starting with baby care, stationary, gifts, travel items in the beginning and as we proceed right we have first non-foods fmcg products like hair care, body care, detergents, etc and