1. Objective of the report--------------------------------------------- 3
2. Overview of UK grocery retail market-------------------------- 3
3. J Sainsbury’s plc---------------------------------------------------- 3
1. Management-------------------------------------------------------- 4
2. Sectors and geography-------------------------------------------4
3. Economy------------------------------------------------------------- 5
4. Wm Morrison supermarkets plc---------------------------------5
4.1 Management--------------------------------------------------------- 6
4.2 Sectors and geography--------------------------------------------6
4.3 Economy---------------------------------------------------------------6
5. Ratio analysis---------------------------------------------------------7
6. Post Financial Statements Period------------------------------ 11
7. SWOT------------------------------------------------------------------ 12
8. Future plans/ prospects------------------------ -------------------13
9. Investment decision and conclusion----------------------------14
10. References and bibliography-------------------------------------16
Objective of the report
The purpose of this report is to analyse the position of two major food retailers of U.K. - J Sainsbury plc and Wm Morrison supermarkets plc so as to decide which company is in better position. Afterwards I have to suggest my friend to invest in ordinary shares of that company. My friend is a conservative investor and not a speculative one.
For comparison, I have gone through various aspects of both the companies. I have used ratio analysis as a tool to help in investment decision. Ratio analysis is a straightforward and quick means of examining the financial situation of a company. It helps in assessing the profitability of a company. Also I have done SWOT(Strengths, Weaknesses, Opportunities,