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Retailing and Shopping

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Retailing and Shopping
SHOPS AND SHOPPING

Going shopping is a part of our everyday life. For some people it's a pleasant pastime while for others it's an everyday routine. Some people like doing shopping and they are happy if they can pick up a bargain in the sales, for others yawn while walking along the shelves in a shop. But whether you like shopping or not you have to do it because it's a necessity.

I'd like to say that at present shopping has become more exciting than it used to be several decades ago. Today people do a lot of shopping or at least window-shopping every day, because all necessary facilities are provided for them. In large cities and even in small towns there are all kinds of shops and stores as well as supermarkets.

Supermarkets are big self-service food shops (and not only food nowadays) where one can buy a lot of goods cheaper than at local grocer's. When people go to supermarkets or other large food stores they are often looking for bargains. By the way these shops are brightly lit and usually well laid out; pleasant music is always playing while you are walking along the shop. The goods are tidily arranged on trays and long endless shelves on which various prices are clearly marked. The shelves are well stocked with a wide selection of attractively packed goods. Everything from quick-frozen food to washing powder, from shoe-polish to new-laid eggs, from tinned fish to tooth paste can be bought there. All these things are displayed in such a way that people are often tempted to purchase things they don't need. It's a so called marketing trick; that's why it's better to make shopping list before going to a shop. With shopping list you can avoid several costly mistakes like impulse purchases that will run up your grocery bill and extra trips to the store. A shopping list can also help you to avoid overbuying perishables so that you can eliminate wasteful spoilage. After a person has found everything he needs he takes his trolley and goes to the cash

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