Retention of Employee in Education Industry

Employees are the assets of the organisation. Since the slow destruction rate is high, organisation must understand the various causes for this problem. Retention of employee involves taking measures to encourage employees to remain in the organization for the maximum period of time. Corporate is facing lot of problems in employee retention these days. Hiring knowledgeable people for the job is essential for an employer. But retention is even more important than hiring. There is no shortage of opportunities for a talented person. There are many organizations which are looking for such employees. If people are not satisfied with their job, they may switch over to some other more suitable job. In today’s environment it becomes very important for organizations to retain their employees. This paper aims to study the retention strategy which will show the way to victory in the modern era of Education industry.
Keywords: Retention, switchover, focus on education sector

EDUCATION INDUSTRY

The Indian education sector has been recognized as a “Sunrise Sector” for investment in the recent past. This recognition stems from the fact that the sector offers a huge untapped market in regulated and non-regulated segments due to low literacy rate, high concentration in urban areas and growing per capita income. The Government has also been proactively playing the role of facilitator in this sector.

The higher education sector, owing to its huge potential, holds very promising prospects. With an estimated 150 million people in the age group of 18-23 years, the sector offers one of the most attractive yet highly complex market for the private/foreign players.

Despite some inherent concerns with respect to choice of entity, not for profit character and foreign investment in formal education space; the industry does offer various innovative business opportunities, which can be explored for establishing a presence.

The Government of India has recently reignited

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