Return on Investment
Table of Contents
1. Introduction 2
2. Trends and developments 3
3. The ROI methodology 5
3.1 Why use the ROI methodology? 6
3.2 The alignment process 6
3.3 Measuring and reporting 7
4. Action Learning Matrix 8
5. Data Collection Plan 10
6. Questionnaire (example) 11
7. Sources 13
1. Introduction
As mentioned in the Event Design Proposal, the conference programme will take place in a venue in Milano and is dedicated to the six sub-themes of the World-Expo. German political delegates and German and international company delegates who operate or do business that is related to the theme will be invited to attend the conference programme. In addition to that, a number of students will be given the opportunity to join as well.
Each conference will host approximately 200 attendees who will follow a mirrored programme. The event will last for two days and three nights, while the conference programme itself will last for half a day. During the conference several seminars, workshops and break out sessions will take place. This will allow the attendees to obtain new knowledge and give them the opportunity to extend their network. More information regarding the programme of the conference programme can be found in the Event Design Proposal.
In addition to the Event Design Proposal, this report focuses on a method that can measure the Return on Investment (ROI) on this large-scale event. As ROI has become a pressing matter, especially in the event industry, this is offers a perfect opportunity to implement the ROI methodology. All staff members of iVents have been involved with the ROI institute and in the year 2012 we have been awarded with the prestigious ‘Best Practice Implementation Award’ of this institute.
This report will provide an insight into the ROI methodology, why this methodology is worth investing in, what the long-term benefits are and how it will be implemented into your event.
2. Trends and developments Several trends and developments
1. Introduction 2
2. Trends and developments 3
3. The ROI methodology 5
3.1 Why use the ROI methodology? 6
3.2 The alignment process 6
3.3 Measuring and reporting 7
4. Action Learning Matrix 8
5. Data Collection Plan 10
6. Questionnaire (example) 11
7. Sources 13
1. Introduction
As mentioned in the Event Design Proposal, the conference programme will take place in a venue in Milano and is dedicated to the six sub-themes of the World-Expo. German political delegates and German and international company delegates who operate or do business that is related to the theme will be invited to attend the conference programme. In addition to that, a number of students will be given the opportunity to join as well.
Each conference will host approximately 200 attendees who will follow a mirrored programme. The event will last for two days and three nights, while the conference programme itself will last for half a day. During the conference several seminars, workshops and break out sessions will take place. This will allow the attendees to obtain new knowledge and give them the opportunity to extend their network. More information regarding the programme of the conference programme can be found in the Event Design Proposal.
In addition to the Event Design Proposal, this report focuses on a method that can measure the Return on Investment (ROI) on this large-scale event. As ROI has become a pressing matter, especially in the event industry, this is offers a perfect opportunity to implement the ROI methodology. All staff members of iVents have been involved with the ROI institute and in the year 2012 we have been awarded with the prestigious ‘Best Practice Implementation Award’ of this institute.
This report will provide an insight into the ROI methodology, why this methodology is worth investing in, what the long-term benefits are and how it will be implemented into your event.
2. Trends and developments Several trends and developments