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Rhetoric vs Storytelling

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Rhetoric vs Storytelling
Obama vs Brown Rhetoric or Stories

You don’t have to look far at the moment to see the power of storytelling in a public service context. Sadly, it isn’t here in the UK that the best example can be seen, but in the US. Barack Obama is a committed and skilful storyteller who is constantly referring to his own family story as well as stories of the people he is representing. Here’s an example of Barack Obama storytelling …

Tonight is a particular honor for me because - let's face it - my presence on this stage is pretty unlikely. My father was a foreign student, born and raised in a small village in Kenya. He grew up herding goats, went to school in a tin-roof shack. His father - my grandfather - was a cook, a domestic servant to the British.

But my grandfather had larger dreams for his son. Through hard work and perseverance my father got a scholarship to study in a magical place, America, that shone as a beacon of freedom and opportunity to so many who had come before.

… and later in the speech …

You know, a while back, I met a young man named Shamus in a VFW {Veterans of Foreign Wars} Hall in East Moline, Illinois. He was a good-looking kid, six-two, six-three, clear eyed, with an easy smile. He told me he'd joined the Marines, and was heading to Iraq the following week. And as I listened to him explain why he'd enlisted, the absolute faith he had in our country and its leaders, his devotion to duty and service, I thought this young man was all that any of us might hope for in a child. But then I asked myself: Are we serving Shamus as well as he is serving us?

When we send our young men and women into harm's way, we have a solemn obligation not to fudge the numbers or shade the truth about why they're going, to care for their families while they're gone, to tend to the soldiers upon their return, and to never ever go to war without enough troops to win the war, secure the peace, and earn the respect of the world.

The first thing you notice,

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