As not only the president, …show more content…
“His speech was called a "turning point" by some political observers and "inappropriate" by some republicans” (Radio). To persuade both parties, Obama associates himself with the audience's values and beliefs. He uses the goodwill strategy to connect with not only the victim's parents but all of the parents across the nation. Ethopoeia is putting oneself in place of another to understand feelings more vividly (Lanham). This is illustrated by Obama as he connects with the audience by ensuring those that are suffering are not alone and that the entire world feels their pain. He also connects with the parents in the audience by describing parenthood and the responsibilities that come with it. He claims that it is our job to care for and protect our children. He states, “that this job of keeping our children safe, and teaching them well, is something we can only do together, with the help of friends and neighbors, the help of a community, and the help of a nation” (“President Obama Transcript”). Obama claims that we are not doing enough to keep every child in America safe and that change must happen. By connecting with the parents through their values and beliefs, Obama is able to persuade the audience to put aside their differences and focus on what needs to be done to protect their