Rhetorical Analysis Of The Leave Campaign

In this section, I want to focus on the rhetoric used in speeches that were delivered during this intense referendum. Delivering good speeches is an important part of a successful campaign, as they allow each political party to voice their opinions, publish statements and therefore to convince people of their motives.
Generally, both organisations used similar stylistic devices to attract the attention of the general public. The Leave campaign, as well as the Remain campaign, have used the popular literary device of “repetition” over and over again. To demonstrate, an analysis collected the three most frequently used words for each organisation: the Remain campaign mainly used “jobs”, “trade” and “businesses”, whereas the Leave campaign predominantly made use of “controlled”, “NHS” and
Overall, these terms happen to sum up each campaign perfectly which is fully intentional. This method is consciously used to ensure that the voters obtain the message that each side wants to convey. The online newspaper The Independent compared social media posts of the two opposing campaigns and the results show that the Vote Remain campaign used the expression “jobs” 11 times more than the Leave campaign which in return used the term “NHS” 23 times and “control” 17 times more than the opposing campaign. Dr Simon Usherwood, a senior politics lecturer at the University of Surrey, assumed that both campaigns were trying to create connections in people's minds. He said both sides were trying to appeal to a sense of national identity to suit their interests and further adds that each campaign wanted to talk about what was good for the UK rather than talking about the EU.
Another rhetorical device which also ties in with the previously