Rhetorical Analysis: The Surfrider Foundation

The Surfrider Foundation Ocean pollution poses a serious threat to both the planet and human health. The Surfrider Foundation's advertisement confronts this issue directly, using various rhetorical strategies to raise awareness. The advertisement depicts sushi rolls made from plastic bags and is accompanied by the bold statement, "What goes in the ocean goes in you." The imagery portrayed in the advertisement is powerful, as it highlights the consequences of plastic pollution in the ocean. By linking ocean pollution to human consumption, the advertisement effectively captures the seriousness of the issue. The advertisement addresses the pressing issue of ocean pollution, particularly the consumption of plastic by marine life and its impact
This emotional response is further intensified by the bold statement, "What goes in the ocean goes in you," which directly involves viewers in the cycle of pollution and consumption. The ad effectively encourages empathy and a sense of urgency, prompting viewers to confront the personal and global importance of their actions. Ultimately, the emotional impact of the ad serves to heighten viewers' attention to the issue of ocean pollution and pushes them to consider the need for action. In addition to ethos and pathos, the advertisement makes effective use of logos to appeal to viewers' sense of reason and logic. By showing scientific evidence, the advertisement provides a compelling argument about the direct link between ocean pollution and human health. In the advertisement, it states, “Recent studies estimate that fish off the West Coast ingest over 12,000 tons of plastic a year.” This statistic highlights the severity of the problem and emphasizes the urgent need for action to address ocean pollution. Furthermore, the ad's clear explanation, related to the use of scientific evidence, reinforces the logical reasoning behind its call to