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Rhetorical Devices Used In Advertising

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Rhetorical Devices Used In Advertising
An important rhetorical device used in this ad is antithesis, which is evident in the use of heart-wrenching photos of children in disaster situations surrounded by the thumbs-up gesture. Though the audiences’ brains would not normally connect a positive symbol like a thumbs-up with a situation as negative as the ones portrayed in the photos, they are forced to connect the two when looking at this ad. Putting these two antithetical images together uses logos to connect the symbolism of the thumbs-up to the people who use likes on Facebook to feel as if they are making a difference in the world, which is logically impossible.
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