Ritu Kumar
ABOUT RITU KUMAR
Birth: November 11, 1944
Place of Birth: Amritsar, Punjab
Label: Ritu, LABEL
Introduction
Ritu Kumar is the largest & most respected designer brand in India today. Since 1969 she has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic.
An icon of the Indian Fashion industry and a frontrunner in establishing a position for India in the global forum,Ritu Kumar's contribution has been impeccable to the fashion fraternity, both nationally and internationally.With almost five decades of work for display, the designer excels in both traditional and western outfits, thoughethnic attires being her specialty. She was the first women to bring the boutique culture to India, under the name"Ritu". The gradual change in the fashion scenario has also lead to a change of designs for her brand. She haskept in sync with the varying times and has effectively brought creativity and innovativeness with eachcollection. Ritu holds the status of being a revivalist in the fashion scenario, which has successfully bridged thegap between conservative and conventional style.
Company History
Mrs. Kumar became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern India. The Brand Ritu Kumar has been retailing in Europe and India since 1970’s. The products include couture, formal prêt accessories and a fashion forward sub brand called LABEL, Ritu Kumar.
Currently Ritika Pvt. Limited operates two
Birth: November 11, 1944
Place of Birth: Amritsar, Punjab
Label: Ritu, LABEL
Introduction
Ritu Kumar is the largest & most respected designer brand in India today. Since 1969 she has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic.
An icon of the Indian Fashion industry and a frontrunner in establishing a position for India in the global forum,Ritu Kumar's contribution has been impeccable to the fashion fraternity, both nationally and internationally.With almost five decades of work for display, the designer excels in both traditional and western outfits, thoughethnic attires being her specialty. She was the first women to bring the boutique culture to India, under the name"Ritu". The gradual change in the fashion scenario has also lead to a change of designs for her brand. She haskept in sync with the varying times and has effectively brought creativity and innovativeness with eachcollection. Ritu holds the status of being a revivalist in the fashion scenario, which has successfully bridged thegap between conservative and conventional style.
Company History
Mrs. Kumar became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern India. The Brand Ritu Kumar has been retailing in Europe and India since 1970’s. The products include couture, formal prêt accessories and a fashion forward sub brand called LABEL, Ritu Kumar.
Currently Ritika Pvt. Limited operates two