Role of Information System in Customer Relationship Management Project Description 1) Discuss How to Ensure Strong Customer Service and Customer Satisfaction (500 Words)
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Table of Contents How to ensure strong customer service and satisfaction 3 Customer Service System 4 Strategic Management 6 Support Automation and Automation Process 8 References 11
Role of information system in customer relationship management
How to ensure strong customer service and satisfaction
Customer satisfaction and service are vital components in the survival and progress of any business. it is for this reason that organizations invests heavily in ensuring that customer service reaches a level that will satisfy and woe the customer towards coming for more. Businesses need to maintain customers in a manner that will make them appreciate the brand, products or services being offered by the businesses. This paper looks at ways in which a strong customer service and satisfaction can be maintained in a business. First, know the needs of every customer in the market so as to avoid forced creation of demand where it is none existent.
Secondly, it is important to perform tests with a view of building an understanding of the desires of consumers within the market segment. This helps build up innovative ideas useful in identification and solving possible problems that may arise due to customer expectation about the product or service the business offers. Thirdly, being true to your customers can help the business a greatly. All deliveries of goods to customers should always be done at the right time. Where delivery may not be possible on the agreed schedule, proper communication with the customer is vital. Fourthly, plan well and perform periodic training of the team you work with in order to uphold business reputation and trust. It is also important to train a team that will enhance flexibility and effective communication skills. Fifthly, always appreciate your customers. It is worth sending thank you messages to your loyal customers. This strategy will likely yield positive results that help in positive growth of the
Course:
Professor:
Date:
Table of Contents How to ensure strong customer service and satisfaction 3 Customer Service System 4 Strategic Management 6 Support Automation and Automation Process 8 References 11
Role of information system in customer relationship management
How to ensure strong customer service and satisfaction
Customer satisfaction and service are vital components in the survival and progress of any business. it is for this reason that organizations invests heavily in ensuring that customer service reaches a level that will satisfy and woe the customer towards coming for more. Businesses need to maintain customers in a manner that will make them appreciate the brand, products or services being offered by the businesses. This paper looks at ways in which a strong customer service and satisfaction can be maintained in a business. First, know the needs of every customer in the market so as to avoid forced creation of demand where it is none existent.
Secondly, it is important to perform tests with a view of building an understanding of the desires of consumers within the market segment. This helps build up innovative ideas useful in identification and solving possible problems that may arise due to customer expectation about the product or service the business offers. Thirdly, being true to your customers can help the business a greatly. All deliveries of goods to customers should always be done at the right time. Where delivery may not be possible on the agreed schedule, proper communication with the customer is vital. Fourthly, plan well and perform periodic training of the team you work with in order to uphold business reputation and trust. It is also important to train a team that will enhance flexibility and effective communication skills. Fifthly, always appreciate your customers. It is worth sending thank you messages to your loyal customers. This strategy will likely yield positive results that help in positive growth of the
References: COOK, S. (2004). Measuring customer service effectiveness, Burlington, VT, Gower DENOVE, C., & POWER, J. D. (2007): Satisfaction: how every great company listens to the voice of the customer? New York, Portfolio. SADLER, P & CRAIG, J. C, (2003): Strategic management, London, Cogan Page THOMPSON, J. L., & MARTIN, F. (2010): Strategic management, Andover, Cengage Learning. TER HOFSTEDE, A. (2010). Modern business process automation: YAWL and its support environment. Heidelberg, New York. RAINER, R. K., & CEGIELSKI, C. G. (2011): Introduction to information systems, Hoboken, N.J., Wiley