Rotary Cove Beach Case Study
The Rotary Cove Beach
Critical Issues:
In order for The Rotary Cove Beach to succeed, they must address the following:
The Cove will need to find a consistent source of revenue so they can stop losing money and be financially profitable for the future.
The Cove will need to present a strategic plan to the City Council so that it can secure financial funding from the town for the future.
The Cove must complete a proper competitive analysis to clearly define their direct and indirect competitors in order to gain a competitive advantage.
Analysis:
The Rotary Cove Beach has no revenue streams, which has resulted in steady losses for the last 3 years. While conducting a SWOT analysis, The Cove has an abundance of opportunities and options for turning their beach into a profitable enterprise. They just need to identify all options and evaluate which would be best suited for the YMCA, The Cove and the public.
The upcoming election poses a credible threat to the beach, as it will likely result in a decrease of funding or at worst, no funding at all. With heavy losses in recent history, both the government and the YMCA are very concerned with The Cove. The government is growing reluctant of continually spending taxpayers money on a beach …show more content…
If the YMCA is unable to find an option for funds, they should consider selling the operations. Maintaining the YMCA mission statement is of upmost importance for The Cove and given their current situation, it is very difficult to find a source of revenue that does not violate the mission statement. The current instability illustrates that the YMCA might not be fit for running The Cove. Especially surrounding the actions the Council will do in the short-term around the cut in funding and the upcoming election is leading to a high degree of uncertainty that might result in The Cove losing more money than it has in the last couple
Critical Issues:
In order for The Rotary Cove Beach to succeed, they must address the following:
The Cove will need to find a consistent source of revenue so they can stop losing money and be financially profitable for the future.
The Cove will need to present a strategic plan to the City Council so that it can secure financial funding from the town for the future.
The Cove must complete a proper competitive analysis to clearly define their direct and indirect competitors in order to gain a competitive advantage.
Analysis:
The Rotary Cove Beach has no revenue streams, which has resulted in steady losses for the last 3 years. While conducting a SWOT analysis, The Cove has an abundance of opportunities and options for turning their beach into a profitable enterprise. They just need to identify all options and evaluate which would be best suited for the YMCA, The Cove and the public.
The upcoming election poses a credible threat to the beach, as it will likely result in a decrease of funding or at worst, no funding at all. With heavy losses in recent history, both the government and the YMCA are very concerned with The Cove. The government is growing reluctant of continually spending taxpayers money on a beach …show more content…
If the YMCA is unable to find an option for funds, they should consider selling the operations. Maintaining the YMCA mission statement is of upmost importance for The Cove and given their current situation, it is very difficult to find a source of revenue that does not violate the mission statement. The current instability illustrates that the YMCA might not be fit for running The Cove. Especially surrounding the actions the Council will do in the short-term around the cut in funding and the upcoming election is leading to a high degree of uncertainty that might result in The Cove losing more money than it has in the last couple