The Young Men's Christian Association ("YMCA" or in the USA "the Y") is a worldwide movement of more than 45 million members from 124 national federations affiliated through the World Alliance of YMCAs. Founded on June 6, 1844 in London, England by George Williams, the goal of the organization was putting Christian principles into practice, achieved by developing "a healthy spirit, mind, and body." The YMCA is a federated organization made up of local and national organizations in voluntary association. Today, YMCAs are open to all, regardless of faith, social class, age, or gender. The World Alliance of YMCAs is headquartered in Geneva, Switzerland.
The YMCA is a powerful association of men, women, and children committed to bringing about lasting personal and social change. With a focus on nurturing the potential of every child and teen, improving the nation’s health and well-being and providing opportunities to give back and support neighbors, the YMCA enables youth, adults, families and communities to be healthy, confident, connected and secure. Members, staff and volunteers of the YMCA include men, women and children of all ages and from all walks of life. The YMCA is accessible to all people. Financial assistance is offered to individuals and families who cannot afford memberships. The YMCA is guided by four core values: caring, honesty, respect, and responsibility.
SITUATION ANALYSIS
Product and Service analysis
The YMCA offers programs, services and initiatives focused on youth development, healthy living and social responsibility, according to the unique needs of the communities it engages.
Swim, Sports, and Play The YMCA is the starting point for many youth to learn about becoming and staying active, and developing healthy habits they will carry with them throughout their lives. And the benefits are far greater than just physical health. Whether it’s gaining the confidence that comes from learning to swim or