1. Give views about the marketing strategy of the new products considering the marketing mix (Product, Price, Promotion, Distribution) PRODUCT CODE TARGET MARKET PRICE PROMOTION DISTIBUTION Q General Public Cost plus pricing TV advertisement Direct, stores M Students and Professionals Cost plus pricing Brochures Distributors N Athletes Cost plus pricing Brochures Distributors R General Public Skimming price TV advertisement Direct, stores Q = A breed of Product D + the AM/FM can also caught the interest of majority consumers. Prices can be as high as $80 (double than the regular D) or lower to $45-$50. The latter is still better than Seiko type D selling at $60.
M = This is an improvement of product E which the district did not sold in the past years. Although students and professionals could be a good potential market, I