Ryan Air
Management Questions.
1. Leadership
a. Michael O’Leary is credited with the fabulous expansion of ryanair. Compare his managerial style with Richard Brandson of Virgin and Stelios Haj-Ioannou of Easy Jet. Do you see similarities, differences?
O’Leary is said to have a pugnacious and aggressive management style, using a flat management hierarchy whose ethos is to provide a low cost, reliable and competitive service.
Ryanair decided to hire O’Leary and sent him to the States for studying the Southwest low cost model. He learnt that model and implemented it even in a more drastic way in Ryanair, he is completely focused on cutting cost and becoming more and more efficient and he is always looking for new ways to achieve it.
On the other hand, Stelios is more concerned in expanding the brand and the business model among other sectors or industries that are completely different, like bus services, hotels, internet coffee shops.
So one can conclude that Stelios is more risk taking and O’Leary is quite conservative and never feel himself in enough success. Also we can say that Stelios tends more to delegate more tasks to his employees than O’Leary who set up rules in an authoritarian way, and trust more in bureaucraticy and standardization ways.
Richard Branson is a self made man who was successful before in other business and built his own empire. He is a persistent entrepreneurship who usually takes risk in his business because of his self confidence. Like O’Leary he is also a charismatic man who started from the scratch instead of Stelios who comes from a rich family with influences and got good money to invest from them although some of his first business weren’t so successful.
b. Is O´Leary a Manager, a Leader or all of this?
To answer this question first of all and due to O’Leary’s personal characteristics in this three dimensions that exceed the ones owned by a regular person, the team found more suitable comparing this dimensions with the
1. Leadership
a. Michael O’Leary is credited with the fabulous expansion of ryanair. Compare his managerial style with Richard Brandson of Virgin and Stelios Haj-Ioannou of Easy Jet. Do you see similarities, differences?
O’Leary is said to have a pugnacious and aggressive management style, using a flat management hierarchy whose ethos is to provide a low cost, reliable and competitive service.
Ryanair decided to hire O’Leary and sent him to the States for studying the Southwest low cost model. He learnt that model and implemented it even in a more drastic way in Ryanair, he is completely focused on cutting cost and becoming more and more efficient and he is always looking for new ways to achieve it.
On the other hand, Stelios is more concerned in expanding the brand and the business model among other sectors or industries that are completely different, like bus services, hotels, internet coffee shops.
So one can conclude that Stelios is more risk taking and O’Leary is quite conservative and never feel himself in enough success. Also we can say that Stelios tends more to delegate more tasks to his employees than O’Leary who set up rules in an authoritarian way, and trust more in bureaucraticy and standardization ways.
Richard Branson is a self made man who was successful before in other business and built his own empire. He is a persistent entrepreneurship who usually takes risk in his business because of his self confidence. Like O’Leary he is also a charismatic man who started from the scratch instead of Stelios who comes from a rich family with influences and got good money to invest from them although some of his first business weren’t so successful.
b. Is O´Leary a Manager, a Leader or all of this?
To answer this question first of all and due to O’Leary’s personal characteristics in this three dimensions that exceed the ones owned by a regular person, the team found more suitable comparing this dimensions with the
Bibliography: • Case text "Ryanair: Defying gravity" • http://www.theceoleadershipinstitute.com/main%20content/success_02.htm • http://www.floogie.de/ca_ES/companyia/ryanair/ryanair.html • http://www.growingbusiness.co.uk/06959143452056800553/sir-stelios-haji-ioannou.html • http://www.thisismoney.co.uk/news/article.html?in_article_id=402944&in_page_id=2 • http://www.easyjet.com/EN/News/20050128_01.html • http://findarticles.com/p/articles/mi_m0CWU/is_/ai_n7074328 • http://www.yeald.com/Yeald/a/33111/easyjet_will_soon_be_bigger_than_ryanair.html • http://www.ideaworkscompany.com/press/20061213AnalysisAllegiantAir.pdf