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SWOT Analysis: Oakes High School

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SWOT Analysis: Oakes High School
Introduction

Oakes High School has an enrollment of 190 student grades 7-12, located in Oakes, ND. Oakes is in rural, southeastern North Dakota, and has a population of 1,800 people. The athletic department provides football, volleyball, wrestling, boys’ and girls’ golf, boys’ and girls’ basketball, and boys’ and girls’ track. Oakes also has a co-op with Gwinner for baseball in which the team has all practices and games in Oakes, and plays as the Oakes Tornadoes, and our boys’ and girls’ cross-country compete in a co-op based in Forman, ND, competing as under the name Lidgerwood-SC-Oakes.

The SWOT analysis was conducted using my knowledge of our athletic department as the head track coach and assistant football coach, as well as personal
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The first priority of the plan is to better recruit/retain quality certified staff. Because Oakes’ Negotiated Agreement requires every effort be made to fill coaching positions with certified staff, retaining teachers would aide in retaining coaches. Oakes’ superintendent’s study found the top reason teachers left was low salary/benefits, and a task force has been formed to address salaries.

The second priority of the strategic plan is the creation of a facility improvement plan at Oakes. While the most significant portion of funds went into remodeling the high school, funds have been set aside for the athletic department. A task-force is currently deciding how best to use funds, with the understanding that the combined baseball/football field needs to be re-done, and the track complex is in need of a re-surfacing.

We have also tried to improve our visibility and communication with the community by using social media. We have increased our efforts as a district, having our own app and website, as well as maintaining Facebook and Twitter pages. Staff, students, and community members are also encouraged to use the hashtag #WeAreOakes at sporting events. That being said, the athletic department simply uses the existing school social media, rather than have a separate account for the athletic

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