Sainsbury's Marketing Plan
2. Marketing Plan Process
Marketing plan is a process which Sainsbury’s uses to reach their goal. Usually it is a marketing plan for the one year period. Sainsbury's marketing strategy is designed to get people off the shopping treadmill and into more adventurous eating. Sainsbury's wants to convey that not only can it supply great quality at good prices but also that it's the only store offering such a wide range of useful ideas. Source: http://tutor2u.net/business/images/strategic_marketing_process.gif
The main factories in marketing planning process are:
• Goal setting – it is to set main company’s missions and corporate objectives.
• Analysing the current situation – it includes such things as marketing audit, SWOT Analysis and marketing assumptions.
• Creating the marketing strategy – it is to create main marketing objectives and strategies, forecast of expected results and create alternative plans.
• Allocating marketing resources and monitoring – it is to monitor marketing budget and allocate detailed action plan.
3. Marketing Audit
a. Total Market Size, Growth and Trends
Sainsbury’s sells goods like food, drinks and clothes which it gets from other manufacturers and this means that Sainsbury’s is in the retailing sector. Sainsbury's expanses very fast into non-food ranges, convenience shopping and online shopping. Sainsbury’s runs 537 supermarkets and 335 convenience stores which is not bad performance.
b. Key Competitors, Market Share and Product Range and Prices
The main competitors of Sainsbury’s are such a large organisations like Tesco and ASDA. Sainsbury’s recorded growth of 5.6% and increased its market share by 0.2% points to 15.9%, in contrast to Tesco which has a 30.9% share that remains largely unchanged. ASDA reported sales growth of just 2.6% over the 12 week period and its market share fell to 17.2%, compared to17.4% last year. So far Sainsbury’s is showing really great performance, but still it is in a third place by
Marketing plan is a process which Sainsbury’s uses to reach their goal. Usually it is a marketing plan for the one year period. Sainsbury's marketing strategy is designed to get people off the shopping treadmill and into more adventurous eating. Sainsbury's wants to convey that not only can it supply great quality at good prices but also that it's the only store offering such a wide range of useful ideas. Source: http://tutor2u.net/business/images/strategic_marketing_process.gif
The main factories in marketing planning process are:
• Goal setting – it is to set main company’s missions and corporate objectives.
• Analysing the current situation – it includes such things as marketing audit, SWOT Analysis and marketing assumptions.
• Creating the marketing strategy – it is to create main marketing objectives and strategies, forecast of expected results and create alternative plans.
• Allocating marketing resources and monitoring – it is to monitor marketing budget and allocate detailed action plan.
3. Marketing Audit
a. Total Market Size, Growth and Trends
Sainsbury’s sells goods like food, drinks and clothes which it gets from other manufacturers and this means that Sainsbury’s is in the retailing sector. Sainsbury's expanses very fast into non-food ranges, convenience shopping and online shopping. Sainsbury’s runs 537 supermarkets and 335 convenience stores which is not bad performance.
b. Key Competitors, Market Share and Product Range and Prices
The main competitors of Sainsbury’s are such a large organisations like Tesco and ASDA. Sainsbury’s recorded growth of 5.6% and increased its market share by 0.2% points to 15.9%, in contrast to Tesco which has a 30.9% share that remains largely unchanged. ASDA reported sales growth of just 2.6% over the 12 week period and its market share fell to 17.2%, compared to17.4% last year. So far Sainsbury’s is showing really great performance, but still it is in a third place by