Sainsbury's Loyalty

The above table shows the loyalty of Sainsbury customers compared to one of its biggest rivals Tesco. This shows that Sainsbury is doing a better work at building a relationship with its customers than any of its rivals as its customers prefer to shop at Sainsbury’s more than any other supermarket.
Sainsbury also hands out magazines to its customers to make them aware of any activities that are taking place and also tells customers of any offers or if they will be introducing any new product or service to the stores which may affect customers. The main priority of Sainsbury is to collect data on customers shopping experiences and improve services to help customers. This also builds relationships between the customers as it makes them feel important