Sales Management Project Report
Sales Management
Final Project Report
Lahore Business School
Date: 13th December 2013
Submitted to:
Sir Jawad A.K. Tareen
Submitted by:
Sheheryar Jamal Pasha BBA.02113108
Umer Ahmed BBA.02113248
Hira Khan BBA.02113194
Irfan Shahid BBA.02113275
Hassam Bin Hamid BBA.02113273
Section C
Table Of Contents
Executive Summary----------------------------------------------------------------------pg3
Selected Manager-------------------------------------------------------------------------pg3
Interview------------------------------------------------------------------------------------pg4
Evaluation----------------------------------------------------------------------------------pg9
Executive Summary
We were tasked with interviewing the sales manager of a firm, in order to analyze the working of their sales department. We chose Atlas Honda as our company for this project and secured an interview with their sales manager, and questioned him in detail about the operational procedures of the sales department of Atlas Honda. This report contains his responses that shed light on the workings of Atlas Honda’s sales force, as well as our evaluation of their sales operations.
Selected Company
Atlas Honda is a joint venture between Atlas Group of Pakistan and Honda Motor Company of Japan. We chose Atlas Honda as it is the market leader of motorcycles in Pakistan, and thus conducts hefty sales of motorcycles every month, employing a number of effective sales techniques in order to make new customers and to retain old customers. When asked why he chose to pursue a career in sales, he expressed his gratification in working to achieve a target of sales against
Final Project Report
Lahore Business School
Date: 13th December 2013
Submitted to:
Sir Jawad A.K. Tareen
Submitted by:
Sheheryar Jamal Pasha BBA.02113108
Umer Ahmed BBA.02113248
Hira Khan BBA.02113194
Irfan Shahid BBA.02113275
Hassam Bin Hamid BBA.02113273
Section C
Table Of Contents
Executive Summary----------------------------------------------------------------------pg3
Selected Manager-------------------------------------------------------------------------pg3
Interview------------------------------------------------------------------------------------pg4
Evaluation----------------------------------------------------------------------------------pg9
Executive Summary
We were tasked with interviewing the sales manager of a firm, in order to analyze the working of their sales department. We chose Atlas Honda as our company for this project and secured an interview with their sales manager, and questioned him in detail about the operational procedures of the sales department of Atlas Honda. This report contains his responses that shed light on the workings of Atlas Honda’s sales force, as well as our evaluation of their sales operations.
Selected Company
Atlas Honda is a joint venture between Atlas Group of Pakistan and Honda Motor Company of Japan. We chose Atlas Honda as it is the market leader of motorcycles in Pakistan, and thus conducts hefty sales of motorcycles every month, employing a number of effective sales techniques in order to make new customers and to retain old customers. When asked why he chose to pursue a career in sales, he expressed his gratification in working to achieve a target of sales against