Sales planning and operation assignment

Table of Contents TOC \o "1-3" \h \z \u 1.1How personnel selling support the production mix PAGEREF _Toc384810843 \h 21.2Buyer behavior in different situations PAGEREF _Toc384810844 \h 31.3Role of selling team within marketing strategy PAGEREF _Toc384810845 \h 33.1 Sales strategy developed in line with corporate objectives PAGEREF _Toc384810846 \h 43.2 importance of recruitment and selection procedure PAGEREF _Toc384810847 \h 53.3 Role of motivation, remuneration and training in sales management. PAGEREF _Toc384810848 \h 53.4 How sales management organizes sales activity and control sales output PAGEREF _Toc384810849 \h 63.5 using of database in effective sales management PAGEREF _Toc384810850 \h 704 Sales Plans PAGEREF _Toc384810851 \h 8References PAGEREF _Toc384810852 \h 10

Question 1
1.1How personnel selling support the production mixPersonnel selling become a major element of today business context it more support for buildup healthy relationship with customers and increase the sales. Personnel selling help for production mix. Production mix can explain as follows.
Today there is a new view of communication as an integrative dialog between the company and its customers that take place during the pre-selling, selling, consuming, post consuming stages. Companies must consider not only how they reach the customer but also how customers reach the company.
When consider about the promotional mix it include the following marketing tools
Advertising
Sales promotion
Public relations
Personal selling
Direct marketing
Event marketing
In developing the promotional activity it should be integrated to the achieving the personnel selling objectives in order to do that company should consider the following things nature of target audience the short term and long term communication objectives the massages that are to be used the budget how the result of the campaign are to be measured the communication channels that will carry the massage
Information gathered become more

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