Sales Promotion Campaign
Sales Promotion campaign 1
Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling and publicity. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firm’s customers.”
Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to a target audience. The typical campaign uses different media resources including internet, newspapers, television, radio, and print advertising.
Introduction - Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two types of marketing methods. Promotional campaigns are better known as sales promotions. Business owners use them to provide consumers or business customers with discounts or incentives to purchase products or services. Advertising is generally more focused on the reasons people should make a purchase. There are other major differences between promotional campaigns and advertising.
Types
Advertising is more media-focused and widespread. Small companies run many types of advertising messages, including ads for television, radio, the Internet, Yellow Pages, magazines, direct mail and billboards. Business owners also advertise through social media sites such as Facebook and Twitter.
Promotional campaigns include coupons, price reductions, buy-one-get-one-free promotions, contests, loyalty programs and point-of-purchase displays. Loyalty programs are designed to reward customers according to the volume of their purchases. Airlines have been using loyalty programs for years to reward frequent fliers. Point-of-purchase displays may include kiosks with detailed information, samples and video instructions on certain products. Prospective
Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling and publicity. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firm’s customers.”
Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to a target audience. The typical campaign uses different media resources including internet, newspapers, television, radio, and print advertising.
Introduction - Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two types of marketing methods. Promotional campaigns are better known as sales promotions. Business owners use them to provide consumers or business customers with discounts or incentives to purchase products or services. Advertising is generally more focused on the reasons people should make a purchase. There are other major differences between promotional campaigns and advertising.
Types
Advertising is more media-focused and widespread. Small companies run many types of advertising messages, including ads for television, radio, the Internet, Yellow Pages, magazines, direct mail and billboards. Business owners also advertise through social media sites such as Facebook and Twitter.
Promotional campaigns include coupons, price reductions, buy-one-get-one-free promotions, contests, loyalty programs and point-of-purchase displays. Loyalty programs are designed to reward customers according to the volume of their purchases. Airlines have been using loyalty programs for years to reward frequent fliers. Point-of-purchase displays may include kiosks with detailed information, samples and video instructions on certain products. Prospective