Salesforce idea for disruptive innovation
Executive Summary Platform Wars: CRM – Salesforce.com
Salesforce.com is an enterprise cloud computing service provider. Its flagship products are its
CRM and sales applications. Salesforce.com helps companies stay connected with its customers, vendors and employees through its social and mobile applications. In the CRM space Salesforce is one of the leaders with over 100,000 customers.
What needs to happen for Salesforce to win the platform war?
In the CRM space Salesforce is already one of the leaders in the industry. Their success in the
CRM space in part was because they were not only able to develop a platform that satisfied the needs of their customers but also were able to attract complementors to their platform. For its
CRM Salesforce solution has rallied competing market leaders such as facebook, Google, SAP and Oracle. More recently Salesforce has acquired Heroku which is a platform as a service
(PaaS) provider. It has launched Force.com 2 as its own PaaS which enables organizations to do away with their traditional infrastructures and build applications on cloud technology.
I believe the next step for Salesforce.com is to continue to leverage its platform dominance and maintain its lead in the CRM space. In addition to CRM Salesforce has to make a serious venture into ERP solutions. Through the Salesforce Appexchange some disconnected applications from various providers are already provided. Among them are applications for HCM, logistics,
Finance, analytics etc. Salesforce should leverage their PaaS to provide an integrated ERP solution for its existing industry focus areas.
How will you disrupt the competition?
Integrated ERP on cloud: As Geoffrey Moore advocated Saleforce should target a single market first, Retail for example. For this industry Salesforce should go all in by planning the infrastructure, software, integration and support requirements needed. Its new venture would have to be supported by the full might of its
Salesforce.com is an enterprise cloud computing service provider. Its flagship products are its
CRM and sales applications. Salesforce.com helps companies stay connected with its customers, vendors and employees through its social and mobile applications. In the CRM space Salesforce is one of the leaders with over 100,000 customers.
What needs to happen for Salesforce to win the platform war?
In the CRM space Salesforce is already one of the leaders in the industry. Their success in the
CRM space in part was because they were not only able to develop a platform that satisfied the needs of their customers but also were able to attract complementors to their platform. For its
CRM Salesforce solution has rallied competing market leaders such as facebook, Google, SAP and Oracle. More recently Salesforce has acquired Heroku which is a platform as a service
(PaaS) provider. It has launched Force.com 2 as its own PaaS which enables organizations to do away with their traditional infrastructures and build applications on cloud technology.
I believe the next step for Salesforce.com is to continue to leverage its platform dominance and maintain its lead in the CRM space. In addition to CRM Salesforce has to make a serious venture into ERP solutions. Through the Salesforce Appexchange some disconnected applications from various providers are already provided. Among them are applications for HCM, logistics,
Finance, analytics etc. Salesforce should leverage their PaaS to provide an integrated ERP solution for its existing industry focus areas.
How will you disrupt the competition?
Integrated ERP on cloud: As Geoffrey Moore advocated Saleforce should target a single market first, Retail for example. For this industry Salesforce should go all in by planning the infrastructure, software, integration and support requirements needed. Its new venture would have to be supported by the full might of its