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Sample Marketing Plan Radical Downhill

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Sample Marketing Plan Radical Downhill
Radical Downhill
Marketing Plan

123 Mountain Ridge Road
Skitown, CO 88000
Phone: 123-456-7890
Fax: 123-456-7890
Email: Rgonsalves@radicaldownhill.com
Web Site: www.radicaldownhill.com
Contact: Robert Gonsalves
Table of Contents
Executive Summary 4
Marketing Objectives 4
Products or Services 4
Resources Needed 5
Projected Outcomes 5
Company Description 5
Strategic Focus and Plan 5
Mission/Vision 5
Goals 6
Core Competency/Sustainable Competitive Advantages 6
Situation Analysis 6
Internal Factors 6
Strengths: 6
Weaknesses: 7
External Factors 8
Current Opportunities 8
Potential Future Opportunities 8
Consumer/Social 9
Competitive 9
Technological 9
Economic 10
Legal/Regulatory 10
Industry Analysis/Trends 10
Competitor Analysis 11
Company Analysis 12
Customer Analysis 12
Demographics 12
Geo-demographics 13
Psychographics 13
Usage and Usage Rate 13
SWOT Analysis Summary 14
Market – Product Focus 14
Marketing and Product Objectives 14
Target Markets 15
Points of Difference 15
Positioning 17
Creating a Brand Image Online 17
Maintaining Brand Image/Branding Concerns 17
Marketing Program 17
Product and Product Strategy 18
Augmented Product Definition 20
Price 20
Static Pricing Strategies 20
Dynamic Pricing Strategies 21
Promotion 22
Mass Media Sales Promotion Strategy 22
Online Sales Promotion Strategy 22
Channel Strategies: Push and Pull 23
Online Promotion/Advertising Objectives 23
Mass Media Public Relations Strategies 23
Mass Offline Communications Strategy 24
Personal Offline Communications Strategy 24
Mass Online Communications Strategy 24
Affiliate Programs 24
Personal Online Communications Strategy 25
Viral Marketing 25
Generating E-Mail Lists for Advertising and Sales Promotion 25
Online Public Relations Strategies 26
Community Strategic Development 26
Place 26
Channel Management 27
Data and Projections 27
Sales Forecasting Methods Used 27
Sales Data 27
E-Marketing’s Impact on Traditional Marketing Channels 28
Costs 29
Financial Projections 29
Organization
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