In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies.
Review Case Study 3-1, ‘Evaluating Vision and Mission Statements at Pepsico, on pages 82-83 of the text. Evaluate the mission and vision statements of Pepsico against the theoretical purpose of such statements. How effective are they in linking strategy with individual performance?
(A) PepsiCo’s Current Corporate Vision Statement
“PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate-environment, social, economic-creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.”
(i) Shortcoming matrix of current vision statement
“PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate-environment, social, economic-creating a better tomorrow than today.”
There is vague for this sentence. Vision should easy to read or understand. It does not mention what aspects of the world that PepsiCo’s improve to become better. PepsiCo should provide clearly vision statement for their employee and management as guideline to follow.
“Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.”
This vision statement is not distinctive and too board. Any company also can be like this where focus on stewardship and activities to benefit society and shareholder. It does not focus on specific area such as become the world premier consumer products company where focus on beverage and