Preview

Samsung 4p

Satisfactory Essays
Open Document
Open Document
445 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Samsung 4p
Product
Samsung is one of the world's largest information technology company, it publish many different type of product to the market, their products include Mobile phones; TV, Audio and Video; Camera and camcorders; Notebooks and Monitors.
Samsung's flagship mobile handset line is the Samsung Galaxy S, which many consider a direct competitor of the Apple iPhone. Samsung sold 235 million mobile handsets in the year 2009. At the end of the third quarter of 2010, the company had surpassed the 70 million unit mark in shipped phones.
In 2009, Samsung sold around 31 million flat-panel televisions, enabling to it to maintain the world's largest market share for a fourth consecutive year. Samsung launched its first full HD 3D LED television March 2010, and sold more than one million 3D televisions within six months of its launch. This is the figure close to what many market researchers forecast for the year's worldwide 3D television sales.
Samsung has introduced several models of digital cameras and camcorders. The company took the third place in the compact camera segment. Since then, the company has focused more on high-priced items. In 2010, the company launched the NX10, the next-generation interchangeable lens camera, thereby commencing the race toward the new category of camera market.
Price
The price of their products is on the moderation rate compare with others brand in the market. The price of their Mobile phones is around $1000-6000; TV, Audio and the price of Video is around $800-280000; the price of Cameras and camcorders is around $560- 7000 and the price of Notebooks and Monitors is around $4200- 13300.
Place
Eevn though Samsung was founded in South Korea, but the company has already became a worldwide and well-known international brand. Their products is lauching all over the world. It was initially launched in Singapore, Malaysia and South Korea in June 2010, followed by the United States in July. It sold more than one million units within

You May Also Find These Documents Helpful

  • Good Essays

    Samsung is a force to be reckoned with to its competitors and a global brand name. However,…

    • 1043 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The strategic planning group has determined that Samsung is the closest competing organization. In business for over 70 years, Samsung has become a global leader in high-tech electronics manufacturing. Founded March 1, 1938 by Byung-Chull Lee in Taegu, Korea, Samsung started by exporting “dried Korean fish, vegetables, and fruit”. Samsung broke into the electronics field in 1970 with the production of its first black-and-white television, which were sold domestically in 1972. In 1974, Samsung began the washing machine and refrigerator production for which it is still well known. Mass production of the microwave oven began in 1979, followed by air conditioners in 1980 and VCRs in 1984. Over the years, Samsung has also won many awards, including five European EISA Awards. In 2010, Samsung brought the Galaxy Tab to the United States market. While not the first contender against Apple’s iPad, the Galaxy tablet might be the most serious contender. The Galaxy Tab ranges from 7 inches to 10.1 inches and is built on the Android platform. There are three…

    • 2682 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Plan Topic

    • 493 Words
    • 2 Pages

    Samsung Group is a South Korean based company that offers wide variety of electronic products such as laptops, televisions, and mobile phones. Their latest mobile phone is the Samsung Galaxy S III, an Android platform phone that is set to compete with the iPhone. Samsung mobile phones received much appreciation in other countries such as Asian and European countries wherein it dominates the markets in the said countries. However, here in the United States, is faces tough completion over the iPhone from Apple.…

    • 493 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    HRM587 Course Project

    • 2598 Words
    • 8 Pages

    Samsung Electronics was founded in 1969 in South Korea, it specified in the production line of home appliances and electronics. Samsung started its telecommunication division back in 1977 and created Samsung Mobile Sub Company in 1983. It is now very well-known for its smart phones that compete very well in the mobile market, however the story of change that the organization went through started back in 2009 when Samsung waited till they gathered as much information about operating systems for smart phones and studied very well its competitors. Samsung then launched their own operating system “Bada” which sold millions of smartphones from the very first month, and then they introduced the Galaxy S series of smartphones to the market which runs on Android Operating Systems.…

    • 2598 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Room 8 Essay

    • 614 Words
    • 3 Pages

    The Unthinkable Happens in 'Room 8' Have you ever ignored someone's advice and later regretted your decision? Well, for the main character in Room 8 his decision to ignore someone's advice leads to serious misfortune. Written and directed by James W. Griffiths, Room 8 follows the story of a man who is a new prisoner in a foreign jail. When he enters his cell, he is greeted by his aloof cellmate.…

    • 614 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Samsung Group

    • 2429 Words
    • 10 Pages

    Samsung group is a multinational company located in South Korea. It was founded in 1938 by Lee Byung-chull and since then great changes took place). At the beginning Samsung was a small trading company with forty employees. After the Korean War in 1954 Samsung grown up and entered several industries. It will take about three decades since its creation (1938) before it enters the electronics industry. Moreover, it will take another three decades to rise into a multinational organisation (1990). It comprises numerous companies all unite under the name ‘Samsung’. The group of companies operates and serves customers in various sectors such as the electronics industries, chemicals industries, machinery and heavy industries, financial services and affiliated companies and organisations. Samsung is one of the world’s top 20 brand names ahead of Sony and Nike. According to the annual report of 2011, Samsung’s sales revenue will be 165 trillion, operating profit will be 16 trillion and the number of employees will be 369,000 people.…

    • 2429 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Samsung electronics was born in 1969. The company started acquiring and creating different business establishments including a hospital, a paper manufacturing company, Life Insurance Company, department stores and many others. The company was becoming a household name starting in its own country of Korea and spanning its reach to many other cities internationally. Samsung Electronics started catering to the international market in the 1970’s with the corporation’s purchase of half of Korea Semiconductor which made it the leading electronics manufacturer in the country.…

    • 411 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Samsung Electronics

    • 388 Words
    • 2 Pages

    In developing technology, Samsung did not withdraw in making risks and stepping up to the next level. It always tried to invest in new technology and did not fall into the success trap. By doing that, Samsung was able to have a wide range of products, which can be divided into three groups; "frontier-products", "Legacy products" and "Specialty products". The array of different kinds of products made Samsung acquire customers from different segments; from the cutting-edge tech to the old generation, plus a niche market.…

    • 388 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    At this Maturity stage, Samsung constantly competes with other brands on subtle differences that make their product stand out.…

    • 605 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Samsung Marketing Mix

    • 507 Words
    • 3 Pages

    Also Samsung’s products are considered very popular amongst the working class as the Samsung galaxy S3 over took the iPhone 4s as the world’s bestselling smart phones according to the latest research from Strategy Analytics, which claims Samsung, shipped 18 million units of its flagship device in Q3, also because the s3 is so popular when Samsung bring out a new phone this will lead to repeat purchases, there next phone will be even better than the smart phones they have out now and this is what will entice customers to come back and buy another Samsung product.…

    • 507 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Samsung Case Analysis

    • 5671 Words
    • 23 Pages

    Samsung Electronics is a South Korean multinational electronics and information technology company. It is the chief subsidiary of the Samsung Group that was established in 1969, and its headquarters is located in Samsung Town, Seoul. Samsung Electronics is one of the largest electronics producers in Asia, and its product line includes semiconductors, televisions, telecommunication equipment, computers and many other kinds of home appliances. The Samsung Electronics unit was created to get into the prosperous television and consumer electronics industry. Its first product was a small simple black-and-white television which was sold in the early 1970 's. The division developed a diverse line of consumer electronics, and while in its beginning products was only sold domestically; exporting goods began a few years later. It took the company savvy management and huge investments in research and development, but Samsung Electronics expanded their products to creating color televisions and a variety of other consumer electronics and appliances. The company manufactured, shipped and sold a broad range of these appliances and electronic products worldwide by the 1980 's.…

    • 5671 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue. The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and Samsung C&T, a major global construction company. Samsung has been the world's most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Group accounts for more than 20% of South Korea's total exports and is the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries.…

    • 3115 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Samsung Group is a South Korean multinational conglomerate company which headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses under Samsung brand including Samsung Electronic which is the world largest electronic company. It is one of the world’s largest conglomerate with an annual revenue of US$ 220.1 billion in 2010.Samsung has been the world’s most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world. Samsung Electronic has proven to be the one of the most prestigious technology company by launching of the first 3D TV in March 2010 at a New York event and partnered with Dreamworks Pictures and this had a major impact on the market. With the release of this TV, Samsung had dominated the market in North America and Europe where TV makers compete fiercely. According to a market research firm, Gfk, Samsung kept overwhelming No. 1 position in LCD TV capturing 30.8% cumulative market share from January to May 2011…

    • 1390 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Back in 1994, Samsung's cell-phone quality was so poor that its CEO burned cheap models in a company bonfire. Today, it has the Galaxy S smartphone series, which touts state-of-the-art specs (1 GHz processor, 5-megapixel camera). It has sold more than 10 million units since its June debut and has helped edge Samsung closer to unseating Nokia as the world's top mobile-phone maker.…

    • 373 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Systems

    • 1829 Words
    • 8 Pages

    Samsung Mobile's first ever offering was a car phone it introduced in 1986. Because of poor reception and sales, manufacturing was halted. From this point until the early 1990s, Samsung Mobile would introduce mobile phone models, but sales were low because demand was low. The designs of these early attempts were bulky, and reception was poor. With Motorola holding a sizable advantage over the rest of a fledgling mobile phone field, Samsung nearly dropped its Mobile division.…

    • 1829 Words
    • 8 Pages
    Powerful Essays

Related Topics