Sas Institute’s “Best Employer Award”

SAS Institute’s “Best Employer Award” is based largely on its financial success and the overwhelming job satisfaction its employees report. From free health care to copious amounts of M&Ms, SAS spares no cost to keep their “chief assets” happy, for, as their CEO / majority owner says "Contented cows give more milk". Still, today’s talented workers are not apt to spend the majority of their careers at one company because of luxurious perks. The truth is that what seems like random and excessive, is actually a well-crafted and impeccably executed strategy to create an unparalleled work and life environment.
SAS is successful in applying the principles of Cognitive Evaluation Theory that emphasize keeping employees’ cognitive attention on intrinsic rewards rather than extrinsic ones. SAS steers clear of Insufficient Justification or Insufficient Punishment by deemphasizing such extrinsic rewards as pay and promotion, and instead emphasizing intrinsic controllable rewards as membership within a community and a way of life. For example, SAS’s unique sick-day policy which, in contrast to industry standards, does not have a set number of allowable sick-days. David Russo states, “If you're out sick for six months, you'll get cards and flowers...”, and “We expect adult behavior". The result is that SAS employees average only two sick days annually. The focus on “Adult behavior” makes employees feel responsible for their obligation to the company as part of their overall reciprocity for all that the company has done for them. The lack of any real explicit punishment actually creates intrinsic pressure on the individual employee to not to take advantage of the policy in order to keep his self-perception in line with beliefs about being a good and accountable employee. By downplaying pay as an extrinsic reward and gauge of performance, SAS successfully uses Insufficient Justification to help in sidestepping the usual salary comparisons issues. The informational