Save The Children Analysis

Advertisements are made so that people take interest in what the creators are trying to sell and eventually buy it. Although Crisis in Syria: Save the Children Sustaining Essential Relief Region-wide for Children and Families is not necessarily selling a product, t is a form of advertisement which sells the charity and raises awareness in hopes to collect donations. The targeted audiences are the wealthy or people from the First World. In it, the Syrian refugees are portrayed as poor victims in order to convey the strongest possible messages and gain the maximum donations. This is evident in number of techniques seen in this advertisement.
Firstly, the structure of the advertisement is well calculated and causes the first impression to be sympathy
For instance, anaphora is seen in “this humanitarian crisis has become a protracted humanitarian emergency”. It emphasizes the “humanitarian” through the use of repetition and proves the readers to take action. Similarly, hyperbole and metanoia are being used “as “tens of thousands of Syrian refugees”. This gives a bigger impact than giving the actual number. Likewise, enumeration is seen by a phrase explaining the reasons behind medical needs. It reads “a lack of medical services, poor sanitation, food insecurity and low raters of immunization”, and the use of only negative adjectives indicates the very bad situation and hopelessness. Next, allusion is used as in “largest of its kind since the end of World War II”. The author compares the current situation to that of the World War II, which everyone knows and remembers as one of the most horrifying and terrible events in history. It gives relevance to the current event and makes it easier for the readers to create image and to understand. Furthermore, ethos, pathos and logos are often used specially under the section of “The Impact on Children”. Ethos is demonstrated by evocative words such as “brutal violence”, “basic rights” and “killed and injured”. Pathos is indicated by the use of negative adjectives such as “severe” and “hazardous”. Finally, logos is evident by the use of direct and fact based numbers such as “1.7 million school aged children”. These three techniques are especially very powerful and helpful as they appeal to the readers and seek for