Sc Johnson
RUNNING HEAD: SC Johnson Brands
MKT/421 Marketing
Establish in 1886 as a parquet flooring company SC Johnson is one of the world’s largest household’s products. Since launching the brand on the market SC Johnson has employed over 13,000 people and they now have several different products in the home cleaning industry. SC Johnson has created products in over 70 countries around the globe. This 127 year old family company has generated a sum of $9 billion dollars in sales because of affordable prices on all of their products. Adverting in commercial and placing coupons in Sunday’s newspaper, SC Johnson make sure they promote what they believe is the best in the home cleaning market. SC Johnson has lived up to their name and guiding principles which state “The goodwill of people is the only enduring thing in any business,” he said. “It is the sole substance. The rest is shadow.” Was the platform for the company and help make it as successful as it is today.
Some of the well known products the SC Johnson has in the house whole products industry would be: Windex, Glade, OFF, Ziploc, and Grand Prix. Windex has been a product of the companies of 75 years and they have developed the product to not only work on windows but on every household surface. Glade was produced 50 years ago and is one of the leading air fresheners in homes today. Another product that is very useful outdoors would be SC Johnson brand name “OFF”, it’s a repellent that keeps away pesky mosquitoes when enjoying outdoors activities. Ziploc is a brand bag storage that is used to keep food fresher and can be used as storage to preserve items. Another brand that has been with the company for 30 year is call the Grand Prix, it is a protection for cars and is the leading auto care product in Brazil. ("Sc Johnson", 2013)
Asia, Africa, America, and Europe and just some of the places you can find SC Johnson brands located and in local department stores. SC Johnson Company started in
MKT/421 Marketing
Establish in 1886 as a parquet flooring company SC Johnson is one of the world’s largest household’s products. Since launching the brand on the market SC Johnson has employed over 13,000 people and they now have several different products in the home cleaning industry. SC Johnson has created products in over 70 countries around the globe. This 127 year old family company has generated a sum of $9 billion dollars in sales because of affordable prices on all of their products. Adverting in commercial and placing coupons in Sunday’s newspaper, SC Johnson make sure they promote what they believe is the best in the home cleaning market. SC Johnson has lived up to their name and guiding principles which state “The goodwill of people is the only enduring thing in any business,” he said. “It is the sole substance. The rest is shadow.” Was the platform for the company and help make it as successful as it is today.
Some of the well known products the SC Johnson has in the house whole products industry would be: Windex, Glade, OFF, Ziploc, and Grand Prix. Windex has been a product of the companies of 75 years and they have developed the product to not only work on windows but on every household surface. Glade was produced 50 years ago and is one of the leading air fresheners in homes today. Another product that is very useful outdoors would be SC Johnson brand name “OFF”, it’s a repellent that keeps away pesky mosquitoes when enjoying outdoors activities. Ziploc is a brand bag storage that is used to keep food fresher and can be used as storage to preserve items. Another brand that has been with the company for 30 year is call the Grand Prix, it is a protection for cars and is the leading auto care product in Brazil. ("Sc Johnson", 2013)
Asia, Africa, America, and Europe and just some of the places you can find SC Johnson brands located and in local department stores. SC Johnson Company started in
References: SC Johnson. (2013). Retrieved from http://www.scjohnson.com/en/company/principles.aspx