Scm Godrej
Delivering the Goods – Godrej Consumer Products Story
Godrej Consumer Products supply-chain has adopted replenishment philosophy like first nature – a story that has many takeaways for Indian consumer goods companies. And the man in the thick of the action is rakesh Sinha, Chief operating offi cer (Marketing & operations), GCPL. Aanand Pandey reports.
If you are an FMCG supply-chain buff, then Godrej Consumer Products (GCPL) is where the action is at the moment. The reason: Godrej group has been on a drive to consolidate its consumer portfolio, moving in the last few years to combine the operational synergies and scale of its consumer brands – in an effort to make the best of the breakneck FMCG growth, and to take on the big boys of the business, here and abroad.
On October 14, the GCPL board approved the merger of GCPL and GHPL (Godrej Household Products Limited, erstwhile Godrej Sara Lee). Now, the unifi edentity, GCPL, will sell GHPL’s GoodKnight and Hit brands, along with its own - Cinthol, Godrej No. 1, Expert, Ezee, Fairglow, Jet, and Snuggy and others. The merger has been made formal now, but operationally, GCPL and GHPL have been sharing resources – marketing and supply-chain, for quite some time. To add to the action, GCPL has been on a global shopping spree during the last few years, adding multinational legacy to its supply-chain knowhow. Beginning with the UK’s Keyline Brands in 2005, GCPL has acquired several consumer brands – in Asia (Megasari), Africa (Rapidol, Kinky and Tura) and Latin America (Issue and Argencos). Clearly, GCPL, and notably its supply-chain function, has had a busy outing and the man in the thick of the action is Rakesh Sinha, Chief Operating Officer (Marketing and Operations), GCPL. With his prolific resume boasting of a gallery of mission-critical operational roles and coveted qualif ications, Sinha could just be the right man to steer GCPL’s supply-chain – at a time when Godrej is poised for a major phase-shift in the
Godrej Consumer Products supply-chain has adopted replenishment philosophy like first nature – a story that has many takeaways for Indian consumer goods companies. And the man in the thick of the action is rakesh Sinha, Chief operating offi cer (Marketing & operations), GCPL. Aanand Pandey reports.
If you are an FMCG supply-chain buff, then Godrej Consumer Products (GCPL) is where the action is at the moment. The reason: Godrej group has been on a drive to consolidate its consumer portfolio, moving in the last few years to combine the operational synergies and scale of its consumer brands – in an effort to make the best of the breakneck FMCG growth, and to take on the big boys of the business, here and abroad.
On October 14, the GCPL board approved the merger of GCPL and GHPL (Godrej Household Products Limited, erstwhile Godrej Sara Lee). Now, the unifi edentity, GCPL, will sell GHPL’s GoodKnight and Hit brands, along with its own - Cinthol, Godrej No. 1, Expert, Ezee, Fairglow, Jet, and Snuggy and others. The merger has been made formal now, but operationally, GCPL and GHPL have been sharing resources – marketing and supply-chain, for quite some time. To add to the action, GCPL has been on a global shopping spree during the last few years, adding multinational legacy to its supply-chain knowhow. Beginning with the UK’s Keyline Brands in 2005, GCPL has acquired several consumer brands – in Asia (Megasari), Africa (Rapidol, Kinky and Tura) and Latin America (Issue and Argencos). Clearly, GCPL, and notably its supply-chain function, has had a busy outing and the man in the thick of the action is Rakesh Sinha, Chief Operating Officer (Marketing and Operations), GCPL. With his prolific resume boasting of a gallery of mission-critical operational roles and coveted qualif ications, Sinha could just be the right man to steer GCPL’s supply-chain – at a time when Godrej is poised for a major phase-shift in the